Category Archives: Digital Marketing

Natural Referencing (SEO)

Natural Referencing (SEO)

Digital Marketing

Natural referencing is one of the levers of web marketing, allowing you to reference and uniquely to position a site in the main search engines (Google, Bing, Qwant…). Other drivers like Yandex or Baidu exist, and we can, of course, talk about them if you have a project aiming to position yourself on the Russian or Chinese market (or any other country).

Content:

1 Definition of SEO

2 Risks and constraints of natural referencing

3 The three axes of SEO to develop

4.On-site SEO

5.Content marketing

6.Netlinking

Definition of SEO

SEO is also called SEO for ”  Search Engine Optimization. ” Optimizing your natural referencing improves the visibility of your website on a search engine. The idea is obviously to position your site on interesting queries for your business.

Google did him one goal: provide relevant results and as quickly as possible to its users. Natural referencing, therefore, consists in providing a consistent and rapid response to an Internet user. In your case, you should, therefore, offer a fast, user-friendly site and provide all the possible answers to your target! If your goal is satisfied with the solutions you provide, then you will be legitimate to stand out in the best results of Google.

SEO works at several levels:

  • On-site (this is the technical part)
  • At the content level (positioning and content creation will be studied)
  • Off-site (this is the popularity part, communicate will be the keyword!)

SEO is not the only natural. It breaks down into several well-known SEOs. The question that everyone is asking is, therefore: for you, ultimately, what is SEO?

It is, above all, a work of reflection to be carried out with the client according to the typology of his web project. Depending on the structure of the client company and the site it represents, SEO strategies may be different.

Different SEO services can then be offered. They must, in any case, adapt to the size of the project, the problems encountered, budget constraints, and especially the wishes of the client.

Risks and constraints of natural referencing

Search engine algorithms have improved significantly in recent years. Google is also waging a battle against SEOs using so-called “Black Hat” techniques to position pages in its search engine.

Google Panda & Penguin

At the end of these filters, many business websites have been sanctioned by the American giant.

  • Falling SEO traffic
  • Falling sales and conversions
  • Declining turnover

Most of the penalized projects I was able to work on did not follow Google’s guidelines.

The three axes of SEO to develop

I have a habit of breaking SEO into three parts, although this is not entirely correct. Most web projects will necessarily need to develop these three axes to improve their natural referencing on the leading search engines. Others may also produce more specific parts:

  • SEO on Google News,
  • Local SEO on Google My Business,
  • SEO videos,

On-site SEO

This is the technical part! We can hear that on-site SEO accounts for 10% of good SEO. However, a simple oversight or a technical error can make you fall in the search engines (see make you disappear).

Search engine robots need to effectively crawl your site to retrieve your content, understand your website, and position your pages in its index.

Content marketing

Content has been an essential part of Google since its inception. However, it was brought to light again following the Google Panda filter, which aimed to penalize sites with poor content or with duplicate content.

Your site should, therefore, have rich, intelligent, and well-written content. The 4-5 lines you had at the time will not be enough! We will, therefore, be able to establish a real editorial strategy to optimize your strategic pages (product pages, sales pages, landing pages) but also page allowing to attract traffic (Blog, file, advice…).

  • The content can take different forms:
  • Textual (obviously)
  • Video / Image
  • Infographics
  • Study with numbers
  • White Book
  • Content Marketing
  • SEO and content writing

Netlinking

This is the most critical aspect of Google. According to the guidelines of the American firm, the links must arrive naturally to your site. It’s more complicated!

Besides, Google’s algorithm is based on the concept of “Pagerank,” which gave a rating to a site according to its popularity and its references. Inbound links to a website materialize this popularity. We could, therefore, say that the more links you receive, the more your site will evolve positively on Google. Again it is not that simple!

Google sanctions sites receiving too many links or weak quality links (from questionable websites and a different theme). An excellent job of net linking will be to get links to your site from sites of the same issue.

SEO is, therefore, not as easy as it sounds and can even be risky when using some black techniques. A prior SEO audit is always necessary and makes it possible to highlight the significant problems and to make recommendations to remedy them. Follow this SEO Services in Lahore to know the prices practiced in SEO.

Social Media Marketing opportunities for small companies

Digital Marketing

The business benefits of social media marketing services have Brand unprecedented consumer access. Social networks like Facebook , Instagram , Twitter and others Snapchat have successfully repositioned businesses. These networks are no longer just platforms for family and friends. They are also data centers capturing user information to fuel brands’ marketing campaigns. However, most small businesses think they are a waste of time, that it is too late to integrate them. Whatever they think, it’s time to revise their marketing position with social media being the most powerful channel to expand a customer base. More particularly, for small businesses with small budgets and reduced staff.

The main functions of social media

Marketing effectivités :

Although it sounds simple; There is a lot to do and learn about social media marketing and its benefits to your business. For example, at first, the Facebook ad manager can be very confusing; But if you focus your efforts on small steps, you will find the winning strategy for your business. Also, marketing a digital platform is not much different from traditional marketing. Because you are always sending the same message. But social media advertising helps you target your audience better. On the other hand, you better manage your advertising expenses by targeting your audience; Either Interested customers for the goods and services. It’s one of the fastest and more competitive. Efficient advertising platforms on the market.

Getting to know your audience:

While it is easy to share posts, you have an excellent opportunity to engage with your audience to learn more. Through your interactions, you can retrieve relevant information about their interests, dislikes, and attractions. If you use your authority on a particular topic, your readers will trust your opinions and follow you. You may also build yourself .a personality of public administration with the type of ads that appeals to them. Then to have more interactions in your future campaigns. It’s also a great platform to send out “probes” if you have a new product or need feedback.

Tools like the Facebook pixel in your advertising campaigns also allow you to see what types of people are clicking on your content and whether they are converting or need to be re-targeted with a new ad. Over time, you will know your target audience and how to serve them. This information is not available in traditional budget marketing models

You stand out from the competition

In reality, conventional marketing strategies may not have the budget of a big corporation .corporation. On social media, your business will benefit from a much fairer playing field! Your message and your sincerity can shine In. It-go “viral” with a clever and enjoyable ad, which increases your exposure. when competing with others businesses, your competition may not function A well-structured technical policy. policy. When you can schedule and handle a single event campaign in social media, you can always have the option of making your claim known on whatever platform you want.

MS at the service of small businesses

Reduce your advertising spend

While the success of your business on social media requires an investment of time and effort; Registration is generally Fair. Fair. Most also offer user-friendly tools to promote your company.Social media gives advertisers access to a broader audience and the ability to target them based on demographics and critical behaviors, thereby delivering targeted ads. This maximizes your ad revenue and increases your return on investment. And since social media is a digital tool, all interactions are quantifiable and can be analyzed for future campaigns.

Improve your presence and your website traffic

Think of your website as a 24-hour online storefront. When you walk into a store, customers prefer to find what they’re looking for quickly. Promoting good quality content to inform or entertain on social media is a great way to retain users on your business website. When people click on your content, search engines position your website

Increase your lead production :

Online networking may also be a strong source of knowledge for your business; That could translate into increased sales. Prospects are potential customers who have expressed an interest in your business and empowered you to stay in touch. There are different ways to produce leads to your business site from social media. For example:

Share your links to blocked content :

Blocked content is content hidden behind a landing page where users exchange something of value, such as an email address, to access it. These are often used when promoting eBooks, white papers, checklists, tips, etc. These email addresses are inserted into your CRM platform or your email service platform (e.g., MailChimp) to become qualified leads.

conduct market research and customer service Social media platforms capture a large amount of user data that is very important to your business. Internet networking explains consumer actions from experiences to clicks. shape your content marketing strategy.  Online networking also offers a forum for client conversations. Although much-needed data protection policies have been implemented, consumers still choose to share a lot of information about themselves and their behavior in social media.The search function on social platforms allows you to monitor these public conversations to demonstrate your Thought coordination or dispute management. You can also proactively manage the reputation of your brand researching mentions of your business name and responding to complaints