Tag Archives: seo services

How to properly reference your blog?

Digital Marketing, , ,

For several years now, natural referencing has become the workhorse of many companies who want to increase their visibility on the web and stand out from the competition. Because yes, getting your blog well-referenced for search engines is an essential step in attracting visitors and generating prospects.

Through blogging, SEO is at the core of the Inbound Marketing strategy and needs a certain investment and a great deal of involvement. But this medium and long-term strategy will undoubtedly allow you to acquire new prospects in the long term. Remember that a professional blog can generate 73% more leads than a business that does not.

Here are some practical tips to properly rank your blog and gain visibility on the web.

Choose the right keywords to rank your blog

The good SEO of a blog starts with a choice of relevant keywords on which you want to go back. Oh yes! To get results, you already need to set clear and specific goals. Do you have anything to say? One page = one keyword. Don’t go all over the place and structure your ideas.

A blog is no different from a website page. To optimize the SEO of a blog, each page, in other words, each article, should focus on the keyword you want to come up with.

But what is a keyword?

In reality, it is more about key phrases than keywords. These are the expressions used by Internet users in search engines to find something (a product, an answer, a help, etc.).

In the screenshot above, the key phrase is “start a free blog”. We are therefore looking to get back to this keyword by creating content optimized for search engines. For this, it is necessary to build your blog article by integrating the chosen keyword as follows:

  • in the title of the page (It is the title h1 which is displayed by the search engines. You must therefore place the keyword there)
  • in the URL of the page (This is called the permalink in WordPress. Use a link that contains the keyword rather than an article number)
  • Three times in the page’s text (Try to place your keyword harmoniously throughout your article).
  • if possible in the alt  tag  of the image that accompanies the page (It is a tag that describes the image in case of not display)
  • once in bold in the text of the page

Remember to add your keyword in the metadata of your article (the meta description in particular).

Choose the right keyword

Referencing your blog well on a keyword is good. But you still have to choose the right keyword. Indeed, if you optimize your article on a request carried out only ten times a month, your results will be very limited. Unless you are in a niche sector …

To help you choose your key phrases, you can use tools like Google Trends, which allows you to see the evolution of searches made on the search engine.

Other tools allow you to analyze different keywords and suggest the most relevant to you to optimize the SEO of your blog. The app analyzes your blog in real-time to enhance your pages and improve their SEO, in addition to helping you find the right word.

Create a mesh of internal links

Optimizing the SEO of your blog also goes through a linking strategy. It is extremely to create a mesh of internal links between the various articles of your blog. Indeed, the robots that analyze your content seek to determine if your content is relevant to the Internet user. They do this by making sure your article references similar topics that could prove your expertise in the field. Links, hypertext links, or even hyperlinks allow two pages to be linked together. All this will allow you to create an internal link between all the pages of your blog. To do this, follow the instructions below:

  • Insert links in every page of your blog on the appropriate keywords.
  • With each new concept discussed on a page, you can insert a link to another page that deals with the subject.
  • Add links at the bottom of the page to other interesting pages to read.
  • Always have a link to your blog’s home page regardless of the page the user is on.

External links are often forgotten but essential!

This is called the net linking strategy, and it is essential to keep your blog alive. These are the links that you point to other web pages and links that you can acquire on other websites and redirect to your blog. The main interest of this kind of link is to give notoriety to your blog. The more popular the page with a link to your blog, the more notoriety your blog will gain. To get this kind of link, you need:

  • Share your blog’s content on social networks: the existing community of the various networks (Facebook, Twitter, Google Plus, LinkedIn, etc.) will share your content, thus creating external links to your site.
  • Leave relevant comments on the blogs of your activity: by doing this, you will make yourself see players in your ecosystem who will then be able to take a look at your blog, and if the content is of quality, they will not hesitate to share your content
  • Write articles on a partner blog that will give you an external link to your blog.

There are other ways to rank your blog. The 3 points presented here are linked to natural referencing, accessible to anyone with time to spare. It certainly takes time, but it is nonetheless very effective!

If you are looking for an SEO expert to improve your website’s traffic, our SEO services in Pakistan help you improve your ranking and enhance your traffic. Contact us to get competing Web Design and Development services.

10 Tips and Tricks To Optimize Your SEO

Digital Marketing,

Google is, without a doubt, the search engine that is used the most. It references the pages of websites according to a complex algorithmic formula of which we do not fully know all the data as well as the components and which is also continually evolving. We realize that this formula comprises more than 200 combined criteria between them and which are of more or less capital importance for the referencing of a site. You can contact our team for your SEO company in Pakistan.

With our experience in the web acquired with the work done on our video game exchange site: We decided to write this article in which we will help you better understand how SEO works by Google and give you the 10 essential tips and tricks to optimize the SEO of your site.

1) Definitions of Keywords:

Keywords are expressions which must define, qualify your site and your activity. Or these are the expressions that Internet users will be likely to type in Google (requests) to arrive on your website or a site presenting the same activity as yours.

The words must imperatively be present on the pages of your website.

2) “Long Tail,” instead of “Trolling Head”:

For your keywords, use phrases called “long tail”, less competitive and more efficient in terms of conversion than phrases “tail”.

The Internet users’ average request comprises 4 words. You are much more likely to be competitive with 4 words than with 2 comments.

3) Position all of your pages:

Unlike one would imagine, Google is not referencing websites, but the pages of sites! Therefore, each page must be considered in a way like a mini-site and must be able to position itself on strong expressions.

4) The Well-Informed Title Tags:

Per page on your website has a title tag that you should fill in. Among the 200 criteria on which the Google algorithm is based, this is one of the most important!

5) The Meta Description Of Your Pages:

Google lists the title of your page in the display of the results of a query but also displays two lines under this title which generally correspond to the meta description tag of your page. This tag consists of a sentence of 160 characters maximum, which must be a salesperson. If you don’t fill in these meta description tags, Google will show two lines drawn in your page content, and the result may not be attractive at all.

6) A “Clean” Site:

In addition to being interested in the text content of your site, Google is interested in code in general and is not too keen on errors in this area. Thus a well-organized site with a readable structure will be better positioned than a place that has been poorly designed.

So be sure to close your tags.

7) Optimized Loading Times:

Google’s spider robots crawling the web and indexing the pages visited only spend a limited time on your pages, hence the need for an ergonomic interface and optimized loading times so that these little beasts have the time to s’ interested in the content.

8) The Quality Of The Internal Links Of Your Site:

The excellent SEO of your site also lies in the SEO from one page to another. Facilitating the navigation from one page to another is very necessary by adding internal links on your sites, whose textual content (the anchor text) correlates with the theme of the page pointed to.

Besides, the proportion of 1 to 2 links of 5 to 6 words per 100 words (5% to 6%) should be applied for total optimization.

9) An Image Policy:

Let it be said, although change is expected soon, Google does not read the content of the images.

Even contrary to one’s thought, it’s is neither the ALT tag, nor the TITLE tag of the image or even the name of the file that allows the photos to be best referenced, but rather the text located close to the picture.

Therefore, to best optimize the referencing of your pages, it is better not to flood them with images and to prefer a gallery presentation and that this is accompanied by consistent text content.

10) Universal Search:

To maximize the referencing site on Google, make sure you are present both on Google research, but also on Google Address and Google Map, by creating a page for your company.

Regarding your videos, Google Videos presents almost exclusively results from video sharing sites (YouTube, Dailymotion, Vimeo, etc.). If your site includes videos, a medium more and more used by companies, do not forget to have them on these sites.

Finally, for your e-commerce site, today you have the possibility of listing the products on your location on the Google Shopping price comparison

To conclude, getting your site listed correctly is a long-term job that begins with the design of your site and must continue daily long after the launch of the latter because on the net the competition is tough and you can quickly lose your rank in the results displayed by Google.

You’ll have to in this little game take stock regularly; there are many free and paid tools for this, and we will have the opportunity to present some of them to you in a future article.

In addition, Google is still working on improving its algorithm for referencing the pages of websites and has already announced that significant changes, mainly related to the display of results, the referencing of images, etc. are to be made. Plan and could completely change the way websites are referenced.

We will be sure to keep you informed.

Top 9 Natural Seo Techniques

Digital Marketing,

The following techniques are simple but very effective. They will help you improve your ranking in search engines to boost your traffic, and therefore your sales.

1. Quality inbound links

This is, by far, one of the most effective SEO techniques. The goal is to encourage websites related to your theme to link to yours.

It is a significant factor in the optimization of the position of your site in the search results.

The websites of quality links and external blogs help search engines find your site to understand the theme of your site and your pages. The more links you get from quality websites related to your topic, the better your site will rank.

Know all the same, that from now on, the quality of the inbound links is more important than the quantity. SEO company in pakistan provide good quality inbound links and best SEO services.

2. Rigorous Keyword Research

It is vital to perform keyword research to identify the most used words and phrases related to your business. Ask yourself:

Who is your target market?

What words or sentences are most familiar to find your products or services on the Internet?

Depend on keywords that apply directly to your business. Then build a list that you will use in the titles of the pages of your sites, the descriptions of your pages and images, and of course, the content of your pages.

If your business is geographically located somewhere, consider adding these geographic keywords as well.

3. Quality Content

Search engines are on the lookout for any information anywhere on your site to understand your topic. This is necessary to return proposals for adequate links on their search results pages.

While remaining pleasant to read, the challenge is, therefore, to provide them with this useful information over and over again. For this, directly work your keywords in your web pages by adding them towards the beginning, the middle, and the end. Also, consider making some bold and some italics.

Beyond search engines, having quality content will encourage other sites to mention you by linking to you.

4. Incorporate Your Keywords

Use your keywords inside your pages in your texts but also in the places that follow.

Title tags of your content

Indicate your keywords in the title tags of your texts by prioritizing them. Start with the <h1> then <h2> tags.

If you are not familiar with this, I invite you to consult page 9 of the guide “How to avoid being cheated by Web agencies.” Download it here if you don’t have it yet.

Internal and external links

Use your keywords for your hyperlinks. What we click on (blue by convention, but not always). This is valid for links to internal and external pages.

Images

Use your keywords to name the images you use and also in their <alt> tags.

If this is real gibberish, your provider should be able to educate you.

Page descriptions

Write explanations of your pages as much as possible is necessary. Take the opportunity to incorporate your relevant keywords. Always keep in mind that this should be human-readable. Other.

5. Unique Content

It is vital to ensure that the content of each of your pages has unique content. Therefore, avoid any plagiarism of copying and pasting text found on another website.

Besides, also make sure to obtain an absolute consistency between your keywords, the titles of your pages, and their content.

Search engines easily identify plagiarism from other websites. The consequence is that you find yourself penalized, which is not beneficial for you. Besides, think about your Internet users. Delivering them quality content will promote their willingness to share your content on social networks, thus improving your visibility and reputation.

If you’ve got a page to talk about two different topics, feel free to split it in half to have one specific question per page.

6. Content Updated Regularly

If possible, it is beneficial to update the main content of your website or blog regularly. The objective of search engines is to deliver information about the best possible quality, recent and relevant to the Internet user carrying out the research.

This has the effect of favoring websites with additional or regularly updated content.

7. Interactive Content

Engage your internet users by adding interactive content and features to your site. Allow them to add comments, chat with each other, submit customer reviews, respond to a survey, or share links and images on social networks.

On the other hand, this requires a resource of time to feed, animate, and control. If you don’t have it, skip it.

8. Don’t Spam

There was a time when it was useful to use software that automatically posted thousands of comments on blogs and forums with the right keywords. This was very useful as it allowed you to climb up search results quickly and ‘easily.’

Since then, the functioning of search engines has evolved a lot. They just got smarter. As said in a previous point, it is today the quality rather than the privileged quantity. Like the technique called ‘keyword stuffing.’

This technique consists of using without restraint the keywords that interest. You may remember websites with a massive number of words at the bottom of the side that does not add value to your reading. That is, inter alia, one of the ways of applying this technique, which is now useless.

You could risk your site being banned from search engines, which is absolutely the worst situation.

9. Stay Tuned

Use analytics statistics to learn which sites and pages are bringing you traffic, and to determine which pages on your site are performing the best and most popular.

Once armed with this more than vital marketing tool, you can then seek to improve what is causing problems on your site continually. So you focus your efforts on promotions that work and sideline those that do not.