For several years now, natural referencing has become the workhorse of many companies who want to increase their visibility on the web and stand out from the competition. Because yes, getting your blog well-referenced for search engines is an essential step in attracting visitors and generating prospects.

Through blogging, SEO is at the core of the Inbound Marketing strategy and needs a certain investment and a great deal of involvement. But this medium and long-term strategy will undoubtedly allow you to acquire new prospects in the long term. Remember that a professional blog can generate 73% more leads than a business that does not.

Here are some practical tips to properly rank your blog and gain visibility on the web.

Choose the right keywords to rank your blog

The good SEO of a blog starts with a choice of relevant keywords on which you want to go back. Oh yes! To get results, you already need to set clear and specific goals. Do you have anything to say? One page = one keyword. Don’t go all over the place and structure your ideas.

A blog is no different from a website page. To optimize the SEO of a blog, each page, in other words, each article, should focus on the keyword you want to come up with.

But what is a keyword?

In reality, it is more about key phrases than keywords. These are the expressions used by Internet users in search engines to find something (a product, an answer, a help, etc.).

In the screenshot above, the key phrase is “start a free blog”. We are therefore looking to get back to this keyword by creating content optimized for search engines. For this, it is necessary to build your blog article by integrating the chosen keyword as follows:

• in the title of the page (It is the title h1 which is displayed by the search engines. You must therefore place the keyword there)
• in the URL of the page (This is called the permalink in WordPress. Use a link that contains the keyword rather than an article number)
• Three times in the page’s text (Try to place your keyword harmoniously throughout your article).
• if possible in the alt  tag  of the image that accompanies the page (It is a tag that describes the image in case of not display)
• once in bold in the text of the page

Remember to add your keyword in the metadata of your article (the meta description in particular).

Choose the right keyword

Referencing your blog well on a keyword is good. But you still have to choose the right keyword. Indeed, if you optimize your article on a request carried out only ten times a month, your results will be very limited. Unless you are in a niche sector …

To help you choose your key phrases, you can use tools like Google Trends, which allows you to see the evolution of searches made on the search engine.

Other tools allow you to analyze different keywords and suggest the most relevant to you to optimize the SEO of your blog. The app analyzes your blog in real-time to enhance your pages and improve their SEO, in addition to helping you find the right word.

Create a mesh of internal links

Optimizing the SEO of your blog also goes through a linking strategy. It is extremely to create a mesh of internal links between the various articles of your blog. Indeed, the robots that analyze your content seek to determine if your content is relevant to the Internet user. They do this by making sure your article references similar topics that could prove your expertise in the field. Links, hypertext links, or even hyperlinks allow two pages to be linked together. All this will allow you to create an internal link between all the pages of your blog. To do this, follow the instructions below:

• Insert links in every page of your blog on the appropriate keywords.
• With each new concept discussed on a page, you can insert a link to another page that deals with the subject.
• Add links at the bottom of the page to other interesting pages to read.
• Always have a link to your blog’s home page regardless of the page the user is on.

External links are often forgotten but essential!

This is called the net linking strategy, and it is essential to keep your blog alive. These are the links that you point to other web pages and links that you can acquire on other websites and redirect to your blog. The main interest of this kind of link is to give notoriety to your blog. The more popular the page with a link to your blog, the more notoriety your blog will gain. To get this kind of link, you need:

• Share your blog’s content on social networks: the existing community of the various networks (Facebook, Twitter, Google Plus, LinkedIn, etc.) will share your content, thus creating external links to your site.
• Leave relevant comments on the blogs of your activity: by doing this, you will make yourself see players in your ecosystem who will then be able to take a look at your blog, and if the content is of quality, they will not hesitate to share your content
• Write articles on a partner blog that will give you an external link to your blog.

There are other ways to rank your blog. The 3 points presented here are linked to natural referencing, accessible to anyone with time to spare. It certainly takes time, but it is nonetheless very effective!

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