Category Archives: Digital Marketing

The best techniques for SEO of a website in 02021

The best techniques for SEO of a website in 2021

Digital Marketing

This article will give you all the answers to get the best SEO of a website in 2021.

The article’s initial idea is quite simple; we wanted to stay in a very direct, little theoretical, and therefore practical content. SEO services in Lahore‘s goal are that you can, by following these tips,  create a website that ranks well on search engines.

Do a website audit for natural referencing

The first point is to understand what works and what does not. As a first step, we, therefore, advise you to do an SEO Audit. This Audit will allow you to know if your site is well built, the faults it presents, and the qualities it offers.

This Audit is essential to prioritize the right actions to improve your position on Google. Avoid wasting time working on unnecessary things; a complete audit, therefore, allows you to make the most of your time and gain efficiency.

The referencing of the pages of a site and its keywords

How can you personally optimize the pages’ SEO? The question of page referencing is quite common: Should I optimize all my pages? Are they all prone to be on Google?

Google works on a system of Internet user queries with keywords. They are the basis of your SEO: like in a book, each web com page has keywords that establish its theme.

When you (or an Internet user) search on Google, the search engine offers you relevant pages related to your request. To do this, it analyzes a list of elements linked to your site as a whole, but also to the semantics of each page of your site, which it decides, or not, to present as search results.

To make this article more digestible, we have written a guide, and several articles, on the essential subject of keywords and optimizing your pages (links below). If you have any questions, you can also contact us directly.

  • How to optimize a page for SEO?
  • How do I choose my keywords?

Internal meshing the best ally from the construction to the referencing of your site

We often speak of “internal mesh” to speak of internal links. The mesh allows Google to go quickly to a site, especially to visit all of your pages. Therefore, your website can be built on two structural principles: one is pyramidal, the other is simply a structured mess, within which the pages are linked to each other.

The mesh and internal links allow several things:

  • Understand which pages are missing on your site
  • Avoid producing “zombie” pages (pages that are never visited)
  • Be careful; this passage is essential to understanding natural referencing; we tried to make it as simple and as boring as possible!

Understanding the missing pages for your site’s SEO

Big topic, small answer! We have seen that each page has its keywords; the more pages you have, the more you increase the number of keywords on which you are indexed. Be careful, however, not to position two different pages on the same keyword *.

A keyword, as we use it in this text, is a niche of words. Example: “Create a website” is a keyword that contains several keyword niches, such as “Create a professional website” or “Create a showcase site”, etc.

Each page is, therefore, a small lever for your organic traffic. It then remains to create a hierarchy between your pages, define which are the pages that deserve the most internal links, and then determine the hierarchy of these links on the page!

Therefore, each page is a small lever for your organic traffic; it then remains to create a hierarchy between your pages to define which pages deserve the most internal links and the hierarchy in the page of these links!

Improve Google’s “crawl budget” to reference your site

The Crawl budget? This is The crawl budget is a fictitious budget for the time that Google spends on your website. In other words, the latter will “allocate” you a time budget, during which he will analyze your pages, one after the other (here we find the advantage of working page by page).

Your internal networking objective is to make all your pages easier to read by Google so that none is put aside during its passage. The analysis of your site by Google tends more and more to approach that of a human. It would help if you, therefore, created both logical “in-text” links and links that facilitate navigation.

External links, pass the 8th for the SEO of your site

External links are an incredibly interesting subject: indeed, everyone has their idea, and many are convinced that they know everything about the techniques to generate as many external links as possible.

External links, or “Backlinks” in English, are links from external sites to your website. Goal? Make it clear to Google that the actors in your industry are talking about you, that you are important and you deserve, therefore by nature, to be presented first on the results of searches of Internet users.

Here is our theory on the subject and the results of our actions. Many SEO players are convinced that they have the right techniques to generate backlinks to your site, and they will make you pay the maximum, to do the minimum. All the incredibly absurd offers, such as “Backlinks at 5 €”, are to be avoided automatically. Focus on generating quality links and authority links to your website to be recognized by the best, the best.

To spare you a long and boring speech about backlinks, here are some techniques fundamental to respect, and the articles we have written s on the subject

  • Make content with above-average quality to be naturally cited
  • Offer Guest-blogging
  • Submit additional articles on other blogs
  • Don’t buy links
  • Avoid unsecured directories
  • Leave time between the different links you make
  • Monitor the authority of the sites in question

Content to improve the natural referencing of your site

Why is it so important to host its site for SEO?

The shop window of a merchant is constantly animated. You would be surprised to see a window decorated with Christmas trees and Santa Claus in your street in June. You will probably think this store is not serious.

It’s the same thing on the internet: if your site is not animated, it loses in quality, and therefore in attractiveness. Create quality content, repeatedly allows your visitors to understand what you do, and most importantly, this content allows you to certify expertise in your industry. Thus, you will be seen as a referent in your field.

Content also has a major role for search engines: indeed, they try as much as possible to get closer to a human eye and try to understand your content, what it says, its relevance to your readers … allows you to know whether or not they should refer you in the first results of Internet users’ requests.

There is a simple answer to this question; writing is a profession. The content manager, web editor, content marketer are professions, failing to transmit you all of these professions, we have decided to offer you some tips in the following point to remain in a very practical and not theoretical article.

Animate your site, best practices for SEO

Here are some articles that we just talked about earlier; the idea is to understand that there are two types of content. A content of intent and brand content. You have to make a difference. One is used for referencing your site on Google; the other is just branding.

Wow! Two content, two types of communications, two ways of writing, that is to say, twice the constraints and difficulties! Correct, although …

If you have understood that there are two web content families for the referencing of your website, you are already further than most of the rest of the web. Courage, this is my advice.

  • Define your target
  • Determine the nature of the content to write (Are they leads or already customers?)
  • Find the topics that hit the mark with both categories
  • Keep the two categories of content separate; content on your brand or your tool should not be used to convince potential customers who arrive from Google with a specific request.

You must (because it is mandatory) understand that a prospect with a question wants an answer to that question, answer it before explaining to him that you are the best at answering it.

It is with pleasure that I share the techniques we use at Orson.io with you. However, it seems important to keep some mystery! Conclusion Write, differentiate your targets and avoid mixing them up. A question is a question, don’t answer it; your content is the first contact with your customers.

Mobile technical optimization for natural referencing

There is no denying that technical optimization for mobile will improve your SEO. But then how to do it? Technically improving your website is both simple and complex. Optimization for mobile involves two key elements: loading time and responsive design.

To summarize quite briefly and orient at best towards the practice, here are three elements to remember for the optimization of mobile natural referencing.

  • Make sure your website is responsive design
  • Make sure your images are light; feel free to compress them if necessary with tools like TinyJPEG
  • Make sure your website is HTTPS

The synthesis for the referencing of a website

A well-built site, regularly animated with new content, opens on social networks and mobiles, in line with its environment; it will naturally be better identified by Google and therefore presented to more Internet users.

Different types of content to share on social media

Different types of content to share on social media

Digital Marketing

Social media site web content

Social media content marketing capitalizes on a personal expert’s proficiency and specialist authors’ knowledge for your social media site’s material.

Social media marketing agency a privileged link with a family or professional circle. Legendary systems (Facebook, Instagram, Twitter) have transformed to harmonize companies’ digital approach today.

Social media site components are, as a result, a real springboard for obtaining leads. Therefore, they make it feasible to make themselves known to future consumers and target much more potential partners or competing firms.

The challenge of socials media for organizations

Recently, businesses have fully incorporated the obstacles of viral info on the web. Social media then makes it possible to attain immediate effective communication.

Thanks to social networks, brand names are expanding the sources of procurement of their clients.

Countless social media site marketing agencies are readily available to aid you in addressing your writing troubles.

For companies, social media networks consequently enable:

Improving e-reputation as well as constructing a community.

The immediate collection of the viewpoints of Net users.

They are collecting the assumptions of their targets.

The increase in website traffic to a website or ecommerce.

Therefore, we speak of Social media site Optimization (SMO) to refer to social networks’ referencing approaches.

Presence on social media sites: the value of web content

The visibility on social media networks remains at the heart of company techniques today. However, most of them still disregard the challenges of such a tool to get prestige.

Like search engines, social networks additionally utilize especially intricate formulas that develop substantially from year to year. This is why some web content that has long been valued on the networks is currently totally out-of-date.

Do you want to get visibility on the networks by uploading exciting web content for your area? Whatever platform you utilize, below is the list of 10 especially desirable web content on your networks:

1. Infographic

An infographic is content that has the advantage of blending written support with visual support. Easy to come close to permits the Web customer to have accessibility quickly to a collection of precise and exact information.

You then access essential data without being interrupted by an overflow of messages or images.

Understandable and specifically distinctive, an infographic is just one of the contents that generate one of the most dynamic social media networks.

2. Picture

Visual web content has the advantage of being remembered by greater than 80% of people who see it. No surprise it remains to create substantial participation on social networks today.

Image publication

Additionally, messages accompanied by a picture advantage generally from 53% even more engagement than a standard message. This is even more striking on a social network like Twitter. Indeed, a Tweet accompanied by a photo can get as much as 150% even more retweets (shares).

3. Live video

The online video clip device is utilized increasingly more on social networks.

Live video assists share events that are important to you and your area. Likewise, it allows you to communicate with your followers with a question/answer style or notably in a webinar.

Live video is particularly appealing web content, making it possible to establish real closeness between consumers and a business.

4. The video clip

Historically, videos have revealed higher engagement than articles, weblinks, or photos.

Indeed, a video clip is beautiful, as well as a fun tool. He creates pertinent content, such as the sharing of understanding, technical knowledge, or a new organization technique.

Video clip publishing

Internet individuals are looking for conveniently palatable web content. This is why one of the most shared video clips is also the ones with a brief period.

5. Storytelling

When we such as a particular product, we particularly like going behind the scenes. Who are the members of a team? How is the product in question made?

Social media such as Instagram or Facebook established a narration device to humanize firms to satisfy our curiosity. These are typically short and ephemeral films (tales), which will certainly permit a story to be told around a product to its neighborhood.

6. The podcast

The podcast is a suitable medium since it can be consumed quickly.

It allows you to pay attention to a recording on a specific motif inherited from the radio format. Much less lengthy than a short article or a video, the podcast enables Net users to access info while taking part in various other parallel tasks.

7. Customer testimonial

Brand names have whatever to acquire from asking their clients for responses. Undoubtedly, they like to feel taken into account as well as valued.

So you can publish your clients’ reviews as a quote, video clip, or case study. This procedure is particularly involving for your entire neighborhood because it worries your references.

8. The competitors

The quiz is a fantastic method to raise involvement and also the dimension of your area. This advertising and marketing leverage has the advantage of revealing a brand in a brand-new light.

Competitors

Depending on the offer proposed, specific occasions are pertinent to start a competition (Xmas, Valentine’s Day, Mom’s Day, etc.).

9. The quote

Short and practical, the quote is as preferred as ever before on social media feeds.

The quote is a short, enjoyable, frequently inspiring material that web customers like to share to define a mindset.

Consisted of in a picture, the quote typically elicits a lot of shares as well as comments.

10. Consumer sharing

The challenge is to be conscientious of the content (image, video, write-up, etc.) where your consumers discuss you. Undoubtedly, they become promoters of your brand name and save you money and time.

You can then upload their pictures by mentioning them subsequently to launch an interaction. This approach, consequently, makes it possible to settle your clients by offering them resources value.

5 Ways to Become a Digital Marketer Professional

Digital Marketing, ,

In the modern world today, lives are intertwined with the digital world. In fact, more than half of the world’s population now has access to the Internet through various mobile devices. While many people are playing, working, and shopping online, it is no surprise that digital has become the front line and top priority in marketing and sales. From establishing and maintaining customer relationships to profitable branding, companies, organizations, and businesses are starting to invest heavily in digital marketing. For this reason, I will talk to you in this post about how to become a professional digital marketer.

It is important that you plan to work as a digital marketer or digital marketer for a career in the future or that you want to improve your skills. If you learn digital marketing skills, you can work as a freelancer for yourself or get a job in different organizations, companies, and businesses with the skills you have.

So what do you need to do to become a professional digital marketer that many companies are looking for? Here are five key pointers in moving your strategy forward, strategizing, and simplifying your digital marketing career.

Attend social media events

Although the knowledge and information required for digital marketing come from podcasts, online articles are widely available. But investing in a professional conference gives you benefits that other sources of information cannot.

At these conferences or networking events, you have the opportunity to listen to global industry experts. Use the best digital marketing professionals in the classroom and take a look at the path that the digital marketing industry is taking. Events, workshops, and fun lessons all help you improve your skills and your understanding of why you do what you do.

These local and international conferences can improve your professional skills and enable you to build better professional interpersonal relationships.

Learn from the top digital marketing brands and entrepreneurs

If you are working as a digital marketer or just about to become a professional digital marketer, investing in a professional digital marketing conference may seem like a lot more expensive than you realize. Fortunately, there are a variety of useful and informative content online that can make your digital marketing career a success.

These “thought leaders” in digital marketing have the experience, expertise, and knowledge to create digital content that is very accessible to beginners. Because most of these thought leaders are digital marketers themselves, they know exactly how to easily disseminate their informative content in search engines and on social media.

Connect with people like you to become a professional digital marketer

As a digital marketer, a big part of what you do is develop communities online. Whether within your personal brand or for a global organization, an active community can make or break your business. So why not get involved in a like-minded community and digital marketer?

Digital or online or offline marketing communities can help you understand the importance of what you do and learn how to fit your business as a bigger picture to your work and life. When you can talk openly about your problems or ask questions about the field of digital marketing, you can show more confidence and lead yourself to learn new strategies, why not? Do not you?

Work as a digital marketing intern

Like any internship, many people take advantage of the opportunity to be exposed to a professional environment that pushes their abilities forward. Internships are usually challenging, but when you work with a professional team of professional marketers, you can learn from the mistakes and successes these people have experienced over the years.

Not only can an internship help you develop your digital marketing and sales marketing skills, but it can also help you determine what you value in a work environment. Because there are so many aspects of digital marketing, you may find that when you try to write creative content, you like to be alone, or instead, you can create a collaborative content strategy to sell more of your product or service.

Although you can take the time to learn and experience aspects of digital marketing for yourself, your internship will expose you to real-world trading figures that marketers need to overcome and the processes that help a renowned digital marketing team.

Join a professional team to become a professional digital marketer

Did you know that a reputable member of a professional team is not just for service-based jobs such as architects, lawyers, or doctors? Digital marketing is an essential and growing industry worldwide, meaning that joining a professional digital marketing team can help you beat your competitors as you strive for your dream job.

Often, joining a professional team is only possible after completing the certification program. A professional digital marketing certification training course for digital marketers can qualify you as a professional digital marketer. These courses often cover basic aspects of digital marketing.

Do you want to expand your business on digital platforms? You can take the services of Mavenup Creatives. It is a well reputed digital marketing agency in Pakistan

The Importance of SEO in the growth of a Business

The Importance of SEO in the growth of a Business

Digital Marketing,

In the world of digital marketing, there is a specific area that allows obtaining the highest returns in the long term. It’s about SEO, and if you want to know everything about it, we recommend that you continue reading this article where we explain what it is and why you should bet on it.

What is SEO?

The SEO or search engine optimization is an online marketing area consisting of certain pages of your website display in the top positions of search engines when users make some searches on them.

In other words, SEO is the set of techniques that allow the page of the category of red shoes of your online store to appear in the first position in Google when a user searches “buy red shoes”. It is a simple example, worse quite illustrative.

In recent times, the SEO industry has only grown. And it is not something that should surprise us because it is, by far, the area of ​​online marketing that allows the highest returns on investment in the long term.

We are talking about returns that tend to infinity from a certain investment and amount of work because, once you reach the top positions for certain keywords, it is very difficult for them to get you out of there (and you are making that position profitable for months or years ).

Therefore, many companies consider SEO to be new, and they seek, by all means, to take advantage of it to make their businesses prosper in this new era of a technological revolution.

That is why, currently, many agencies offer SEO services. For example, the SEO agency, SEO services in Pakistan is a digital marketing agency that you can use to optimize your website to reach Google’s top positions.

Therefore, you don’t need to devote yourself to SEO learning, nor do you need to employ a professional to take care of it. These two options are also viable, but it is much more reasonable to pay experts and let them do it.

In this way, you dedicate yourself to your work, and they dedicate themselves to theirs, optimizing resources, and achieving the best results.

What is its importance?

The importance of SEO in the set of online marketing strategies is capital, but it is very important in general terms for the advancement and growth of a business.

That is to say: You will need an online presence while trying to develop a company and the most successful way to achieve this (in the long term) is through SEO. Let’s see what the main advantages of applying a good SEO strategy in your company are:

More sales: The first of the advantages of applying SEO is that you can get a greater amount of sales, for the simple reason that you get a greater number of visits to your website (and a certain proportion of these, logically, are converted into sales).

Don’t bother: This point is important because we are all bothered by misdirected advertising. With SEO, this does not happen because the people who come to your website arrive because they have searched for a certain keyword. That is, he has already shown interest in what you are going to offer him (in fact, the ideal is that you appear to solve a problem).

Great ROI in the long term: As we have said, the ROI of SEO, in the long term, is very high. An investment of $1000, after a year, may be generating a return of $500 per month without the need to make large reinvestments to maintain those positions that have already been obtained.

Adaptable to your possibilities: Another important point of SEO is that you can attack different keywords and take different measures, and all of them have different costs, so you can start by investing little and achieving small good results and increase your investment in SEO.

Other complementary online marketing areas

However, SEO is an excellent way to achieve great returns on investment. In our opinion, it is the best area of ​​online marketing that does not mean that there are no other online marketing areas that should continue to be worked on.

Thus, special mention must be made of  SEM, advertising through Facebook Ads, Email Marketing,  Social Media, and  Growth Hacking, among other areas that, well worked, also allow achieving good investment returns (or even improve your own SEO).

Web Design: How to Guarantee the Accessibility of a Website?

Digital Marketing, ,

Not everyone is equal when it comes to surfing the Internet: people with visual, hearing or motor disabilities do not have the same abilities.

And yet, they too must be able to access the web.

How to guarantee web accessibility? What are the right protocols to follow in this way? That everyone can easily browse the Internet? Response elements.

1) Understandable Content

The web of accessibility consists in making the content of its site understandable by the greatest number.

A simple and universal language should, therefore, be used as much as possible. If, however, jargon and technical terms must be used, it is important to give clear definitions of these expressions.

To be easily understood, ventilating the text and structuring the content by dividing it into different sections is also recommended.

Finally, remember to clearly explain the actions to be performed by the user (for example: “Enter A password of at least 12 characters comprising a password of at least 12 characters capital letter and a number”).

2) Textual Equivalents

Text equivalents are a fundamental element in making a website readable by everyone.

Let us take the example of a blind user: the latter certainly uses text-to-speech software, which reads information on the screen and transcribes it “orally.”

However, such software is unable to describe an image: this is where the replacement text (alt tag) comes in since it gives the tool the information it needs to describe the image.

The same is true for hearing-impaired Internet users who cannot listen to a podcast or the sound of a video: remember to transcribe the audio files and subtitle the videos to ensure their accessibility.

3) The Use of Colors

In the design of a website, colors are important, but the design should not be based exclusively on them: the navigation elements must be able to be recognized without necessarily distinguishing the colors.

It is better to focus on other factors, such as shapes or contrast (between the text and the background in particular).

This is especially useful for people with color blindness, who distinguish colors differently and have a harder time seeing contrasts.

4) User Personalization

One of the web design practices that harms accessibility the most is that of imposing a unique and unalterable version of the site.

Font, font size, and color palettes are all things that users might want to adapt based on their visual abilities or color apprehension.

So offer the possibility of configuring these elements: for example, a version of the site offers less harmonious and aesthetic colors, but much more contrasting and legible.

5) Navigation by Means Other Than the Mouse

To navigate, the majority of Internet users use a mouse, and all websites are designed for this tool: their elements are easily clickable, the pages can be scrolled…

However, a number of people use the Internet by means other than a mouse: for example, blind people most often use a keyboard. Therefore, it is important to guarantee that all the elements are accessible by this means links, boxes of a form, etc.

For visually impaired people who still use a mouse, it is important that clickable links are large and clearly visible.

Still, others use voice commands and other means to navigate, and these should be considered as well.

6) An Easy To Interpret the Site

As we have seen, people with disabilities and those with disabilities have recourse to various assistance solutions to be able to browse the Internet.

However, for this software to be able to read and interpret the content of a site correctly, the site must respect certain standards:

  • The use of semantic HTML, that is to say, HTML markup reinforcing the meaning of the information contained in the pages;
  • The use of a CSS style sheet;
  • The use of JavaScript to better guide the user and ensure a good experience.

You can contact our team for your web development in Pakistan.

Social Networks Remain Essential

Social Networks Remain Essential

Digital Marketing, , ,

TikTok’s resounding success and growth in influencer marketing, especially in the beauty, fashion, e-commerce and automotive industries. These are the trends this year. For next year, influencer marketing will continue to strengthen as well as social shopping.

Like every year, its predictions on the future of social networks. This specialist in social media analysis using artificial intelligence and its dedicated platform for marketers has the largest social media database and works with more than 2,500 digital marketing teams in 100 countries.

First observation, TikTok has become essential. This photo / video app reached 1 billion downloads this year. “In 2020, we can expect to see TikTok progress in a dazzling way, thanks to very effective marketing campaigns and investments in the commercial conquest of new geographies.

This rise in power is explained in particular by the fact that TikTok is the largest advertiser on Snapchat and the second on YouTube

The power of influencers

But TikTok’s reputation is tarnished by the use in advertising campaigns of videos of users who have not been notified or paid. More recently, US lawmakers have expressed concern about the potential threat to national security the application could pose.

Another observation is that influencer marketing is still on the rise, contrary to popular belief. “Influencers” can be all kinds of people, from prominent politicians to DIY enthusiasts. In social media marketing distinguishes three types of influencers, based on their audience size:

Micro-influencers with more than 1000 followers;

Macro-influencers with more than 100,000 followers;

The celebrities who exceed one million fans.

Their impact is very strong:

94% of marketers say influencer marketing works for their business;

51% of marketers say they attracted higher quality customers through influencer marketing campaigns.

“Consumers are increasingly trusting comments and reviews before they buy. This situation is a huge opportunity for influencers and brands who team up to create content that speaks to their audience.”

Facebook, essential

Many major beauty, fashion, e-commerce and automotive brands have used this process for their campaigns and have claimed that these strategies have paid off. Investments in this sector are estimated to increase next year and will make influencer marketing a $ 10 billion industry by 2020.

“The year 2020 might well be the year of the advent of social shopping. More and more customers are shopping directly from social media instead of going to an app or an online store after discovering a product on social media

Finally, Facebook remains essential. “Our data shows that even though marketers have increased their spend on Instagram, over 60% of all total ad spend is still going to the Facebook News Feed. The Instagram feed comes in second position far behind with 20%. Overall, brands only spend around a third of their total budget on Instagram, which is the most engaging platform. This increases the question of whether brands are really getting the most out of their investment,
Social shopping, a take-off scheduled for 2020

Shopping-related content is proliferating rapidly on social media,

The platforms are responding by adding more features to facilitate e-commerce.

As a pioneer, Instagram launched a Shopping feature for certain brands, offering companies an immersive showcase allowing their audience to discover and explore products as well as follow a link to finalize the act of purchase.

WhatsApp, Facebook Messenger and Facebook Groups already offer customer management support tools so that all marketing activities, from product discovery to after-sales service can be centralized.
If you the best services Social Media Marketing in Pakistan so contact us.

10 Tips and Tricks To Optimize Your SEO

Digital Marketing,

Google is, without a doubt, the search engine that is used the most. It references the pages of websites according to a complex algorithmic formula of which we do not fully know all the data as well as the components and which is also continually evolving. We realize that this formula comprises more than 200 combined criteria between them and which are of more or less capital importance for the referencing of a site. You can contact our team for your SEO company in Pakistan.

With our experience in the web acquired with the work done on our video game exchange site: We decided to write this article in which we will help you better understand how SEO works by Google and give you the 10 essential tips and tricks to optimize the SEO of your site.

1) Definitions of Keywords:

Keywords are expressions which must define, qualify your site and your activity. Or these are the expressions that Internet users will be likely to type in Google (requests) to arrive on your website or a site presenting the same activity as yours.

The words must imperatively be present on the pages of your website.

2) “Long Tail,” instead of “Trolling Head”:

For your keywords, use phrases called “long tail”, less competitive and more efficient in terms of conversion than phrases “tail”.

The Internet users’ average request comprises 4 words. You are much more likely to be competitive with 4 words than with 2 comments.

3) Position all of your pages:

Unlike one would imagine, Google is not referencing websites, but the pages of sites! Therefore, each page must be considered in a way like a mini-site and must be able to position itself on strong expressions.

4) The Well-Informed Title Tags:

Per page on your website has a title tag that you should fill in. Among the 200 criteria on which the Google algorithm is based, this is one of the most important!

5) The Meta Description Of Your Pages:

Google lists the title of your page in the display of the results of a query but also displays two lines under this title which generally correspond to the meta description tag of your page. This tag consists of a sentence of 160 characters maximum, which must be a salesperson. If you don’t fill in these meta description tags, Google will show two lines drawn in your page content, and the result may not be attractive at all.

6) A “Clean” Site:

In addition to being interested in the text content of your site, Google is interested in code in general and is not too keen on errors in this area. Thus a well-organized site with a readable structure will be better positioned than a place that has been poorly designed.

So be sure to close your tags.

7) Optimized Loading Times:

Google’s spider robots crawling the web and indexing the pages visited only spend a limited time on your pages, hence the need for an ergonomic interface and optimized loading times so that these little beasts have the time to s’ interested in the content.

8) The Quality Of The Internal Links Of Your Site:

The excellent SEO of your site also lies in the SEO from one page to another. Facilitating the navigation from one page to another is very necessary by adding internal links on your sites, whose textual content (the anchor text) correlates with the theme of the page pointed to.

Besides, the proportion of 1 to 2 links of 5 to 6 words per 100 words (5% to 6%) should be applied for total optimization.

9) An Image Policy:

Let it be said, although change is expected soon, Google does not read the content of the images.

Even contrary to one’s thought, it’s is neither the ALT tag, nor the TITLE tag of the image or even the name of the file that allows the photos to be best referenced, but rather the text located close to the picture.

Therefore, to best optimize the referencing of your pages, it is better not to flood them with images and to prefer a gallery presentation and that this is accompanied by consistent text content.

10) Universal Search:

To maximize the referencing site on Google, make sure you are present both on Google research, but also on Google Address and Google Map, by creating a page for your company.

Regarding your videos, Google Videos presents almost exclusively results from video sharing sites (YouTube, Dailymotion, Vimeo, etc.). If your site includes videos, a medium more and more used by companies, do not forget to have them on these sites.

Finally, for your e-commerce site, today you have the possibility of listing the products on your location on the Google Shopping price comparison

To conclude, getting your site listed correctly is a long-term job that begins with the design of your site and must continue daily long after the launch of the latter because on the net the competition is tough and you can quickly lose your rank in the results displayed by Google.

You’ll have to in this little game take stock regularly; there are many free and paid tools for this, and we will have the opportunity to present some of them to you in a future article.

In addition, Google is still working on improving its algorithm for referencing the pages of websites and has already announced that significant changes, mainly related to the display of results, the referencing of images, etc. are to be made. Plan and could completely change the way websites are referenced.

We will be sure to keep you informed.

Basics You Must Know About Keywords

5 Basics You Must Know About Keywords

Digital Marketing

Keywords are still very important for search engines and will continue to hold their high value in SEO marketing. They form the basis of the content-related OnPage optimization and are essential to be seen in the high places in the organic ranking. Five basics that I learned in my first year of training as a marketing communications clerk using keywords, I’ll explain to you today in this post.

What do you need keywords for in online marketing?

A search engine like Google has to crawl the content of a page and determine which keywords, i.e., search terms, are used there. Based on the terms used, search engines can recognize what pages and websites are about in terms of content and how important this website is for the user. I would like to bring you a little more light into the darkness of the terminology around the topic of keywords.

1. Keywords and keyword phrases

Search engine users start their search by entering a search query. We want SEOs to have the right content ready for these search queries. So in order to serve this search query, we are optimizing the pages accordingly. We do this by e.g. Use appropriate terms, i.e. keywords, in headings, in texts, in the page title and in the meta description. Since the user not only searches for individual terms, but also types entire phrases up to complete questions in the search field, the aim is to provide the corresponding content. Queries very often consist of three or more words. The algorithms of search engines can now interpret the objectives and the meaning behind a search query very well. Pages should therefore not only be optimized for one main keyword but cover a large number of keywords. For this purpose, alternative terms and questions can be processed in texts, which then also increase the added value for the user.

2. Head, Long Tail and Short Tail Keywords

Keywords are searched with different frequencies. Keywords that have a high search volume are also called head keywords. On the other hand, there is a significantly lower search volume for very specific search terms. These terms are known as long tail keywords. Long tail keywords are particularly exciting because there is usually less competition for them and therefore the chance of a conversion is very high if the pages are SEO-optimized accordingly.

3. Meta keywords

And then there is still this meta keyword: These are keywords that are optimized in terms of page title, meta description and page content.

4. Keyword density

Keyword density is how often a keyword is mentioned in a text. Keywords should appear in a text with sufficient frequency, so-called keyword stuffing, i.e. the excessive use of keywords without a textual context, but should be avoided. Google often evaluates this as spam and the website is devalued in the ranking. The simple rule that applies here is that texts should be legible and offer the reader added value.

If you want to improve your website ranking, than you can hire the services of Digital Marketing Company in Pakistan. They will provide you best SEO services in Pakistan.   

5. Proof keywords

Proof keywords are subject-relevant search terms in a text. They support the main keyword of the page. If a text deals with fashion, the corresponding proof keywords would be “clothing” or “fashion.” They are necessary in order to write a meaningful text about, for example, fashion.

Natural Referencing (SEO)

TIPS TO OPTIMIZE THE SEO OF YOUR SITE

Digital Marketing, ,

The natural referencing (SEO) of a website makes it possible to gain visibility on the search engine results pages. It is an excellent opportunity to promote a website or business. We have drawn up ten criteria to optimize your SEO referencing. You can get top ranking on google by getting services from SEO Company in Lahore.

1. ADOPT RESPONSIVE DESIGN

Responsive design, or adaptive website, consists of developing a website that will adapt to the device with which the Internet user connects. This technology responds to new uses: increased traffic via mobile devices (tablets, smartphones, connected watches, Smart TVs, etc.) with very different screen sizes. This change in the web design process allows a web page to be displayed optimally.

The mobile interface adapts to the size of the screen, but also to ease of navigation (more extensive and more spaced links, tailored menus, etc.). Responsive web design provides improved user experience (UX). Developing this type of website increases traffic via mobile devices and therefore reduces the bounce rate. Responsive design has become the standard: Internet users expect all sites to be suitable!

2. REDUCE SITE LOADING TIME

In addition to a responsive website, you need to think about the loading speed of each web page. Indeed, Internet users have too many choices on the web and do not want to wait to access information or content. Also, they can browse through a connection with a low speed.

Google penalizes sites that are too slow. A page loaded in 3 seconds or more will lose almost half of Internet users. This will increase the negative bounce rate and cause you to lose positions on the SERPs of Google, Bing, or even Yahoo. Since 2010, Google has penalized websites with high load times: measure the speed of your website with PageSpeed.

So how do you improve your site’s loading speed? The # 1 criterion to limit waiting and loading is to reduce the weight of the page. Use tools like Compressor.io  for photos and host your videos with providers like Vimeo or YouTube. SEO Services in Pakistan provide best seo services for website.

3. OPTIMIZE YOUR TAGS AND METADATA

The Title tag and Meta Description tag provide a short description of the content of the web page. They have a very strategic role: you have to create the desire to click on your site! Good tags should be consistent with the landing page and your editorial line, include prompt action verbs and finally keywords. They are limited in the number of characters: there are SERP simulators online to help you optimize your visibility on search engines.

The other tags on the h1, h2, h3… hn page are chapters of your web pages: placing the vocabulary of the expressions you are targeting in these tags is an excellent way to improve your positioning on Google.

4. DEFINE A KEYWORD STRATEGY

The search keywords are one of the steps of strategic SEO a website. It would help if you listed all the Google queries that Internet users could make to come across your site and the queries on which you want to rank. This corresponds to your activity and your positioning with your customers. Are you going to position yourself on “Cheap Smartphone Accessories” or “Premium Quality Smartphone Accessories”? Also, think of natural queries oriented around questions, “which Samsung model to choose?”… There are many keyword research tools like Mazen, SEMrush, Yoda Insight, Keywords Planner, or even Google Trends.

5. CREATE QUALITATIVE CONTENT

The content of a website is one of the most critical points. It will attract Internet users, convert Internet users into customers, but also play an essential role in the natural referencing of your site. The robots will crawl your content, and the algorithms of Google and other search engines will try to determine what the subject of your page is and process many different criteria, which will allow them to position your website with it. Other content available on the internet. The content must be of good quality to participate in the excellent positioning of your website.

All SEO projects within the 1ere Position agency go into the hands of our experts in web writing and content marketing to increase the quality of your positions in search engines, of course, but also to boost your transformation. Content is with us, KING!

6. OPTIMIZE CONTENT SEO

Web writing must satisfy both human Internet users and robots. The use of an appropriate lexical field, and meaningful lexies, and the use of the most important terms should be thought out to provide optimal text content. Be careful, even the algorithms spot spelling and grammar errors as well as excessive optimization (over-optimization or keyword stuffing ). Search engines can harshly hit these techniques. Moreover, the text is written with the intention of “spam” will scare Internet users away.

7. AVOID DUPLICATE CONTENT

“Just copy/paste the most attractive content from the competitors.” Search engines hate this kind of attitude, and they severely punish this practice of duplicate content. The web universe exists by creating new information every second, making the web more productive. Creating unique content (text, photos, or videos) means being well regarded by search engines and making a difference with the competition!

8. CREATE EFFECTIVE NETLINKING

Your website must bring new content to the World Wide Web but also fit into the constellation of websites. To be included in other sites, you must have a clear lining strategy. The links between the sites make it possible to regulate web traffic and enrich the browsing experience.

The outgoing links from your site must be contextualized and directed to quality sites with interesting content (therefore possessing a significant thematic trust flow ). The backlinks are an excellent opportunity to optimize your SEO if you designate other websites through links is that you are a reliable site with interest to readers. Ask your partners to direct links to your site!

Also, remember to take care of your internal mesh; it is just as important. As soon as you can, create links in your content to enhance your different pages related to the theme of the page. It is, therefore, a matter of providing internal links to pages referring to the topic. This internal mesh approach is called a “semantic cocoon.”

9. BE PRESENT ON SOCIAL NETWORKS

The web is social! QuillBot will have your text rewritten. First, write or paste anything here and then click Quill It. (Facebook, Twitter, Instagram, Pinterest, Snapchat, Linkedin): they are suitable for all companies and all sectors of activity depending on the targets and objectives to be achieved. You can use some of these social platforms as relays for your content.

10. USE GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE

Google Analytics is the benchmark for web analytics tools. The web giant offers companies free tools that improve statistical SEO monitoring. Google Analytics provides relevant and precise statistics which make it possible to understand who your audience is, its behavior, traffic acquisition, conversion rate, but also analyzes your SEA paid referencing campaign (Adwords, display, etc.).

WHY OPTIMIZE YOUR GOOGLE SEO?

SEO is closely linked to Google, to the point that we sometimes speak of Google SEO. With more than 90% of searches in almost all the countries of the globe, the American search engine enjoys an indisputable position in the market. SEOs focus primarily on this search engine to create SEO strategies and implement optimizations. In concrete terms, most of them follow Google’s instructions to webmasters to the letter and aim at all costs for the best possible position on Google.

Top 9 Natural Seo Techniques

Digital Marketing,

The following techniques are simple but very effective. They will help you improve your ranking in search engines to boost your traffic, and therefore your sales.

1. Quality inbound links

This is, by far, one of the most effective SEO techniques. The goal is to encourage websites related to your theme to link to yours.

It is a significant factor in the optimization of the position of your site in the search results.

The websites of quality links and external blogs help search engines find your site to understand the theme of your site and your pages. The more links you get from quality websites related to your topic, the better your site will rank.

Know all the same, that from now on, the quality of the inbound links is more important than the quantity. SEO company in pakistan provide good quality inbound links and best SEO services.

2. Rigorous Keyword Research

It is vital to perform keyword research to identify the most used words and phrases related to your business. Ask yourself:

Who is your target market?

What words or sentences are most familiar to find your products or services on the Internet?

Depend on keywords that apply directly to your business. Then build a list that you will use in the titles of the pages of your sites, the descriptions of your pages and images, and of course, the content of your pages.

If your business is geographically located somewhere, consider adding these geographic keywords as well.

3. Quality Content

Search engines are on the lookout for any information anywhere on your site to understand your topic. This is necessary to return proposals for adequate links on their search results pages.

While remaining pleasant to read, the challenge is, therefore, to provide them with this useful information over and over again. For this, directly work your keywords in your web pages by adding them towards the beginning, the middle, and the end. Also, consider making some bold and some italics.

Beyond search engines, having quality content will encourage other sites to mention you by linking to you.

4. Incorporate Your Keywords

Use your keywords inside your pages in your texts but also in the places that follow.

Title tags of your content

Indicate your keywords in the title tags of your texts by prioritizing them. Start with the <h1> then <h2> tags.

If you are not familiar with this, I invite you to consult page 9 of the guide “How to avoid being cheated by Web agencies.” Download it here if you don’t have it yet.

Internal and external links

Use your keywords for your hyperlinks. What we click on (blue by convention, but not always). This is valid for links to internal and external pages.

Images

Use your keywords to name the images you use and also in their <alt> tags.

If this is real gibberish, your provider should be able to educate you.

Page descriptions

Write explanations of your pages as much as possible is necessary. Take the opportunity to incorporate your relevant keywords. Always keep in mind that this should be human-readable. Other.

5. Unique Content

It is vital to ensure that the content of each of your pages has unique content. Therefore, avoid any plagiarism of copying and pasting text found on another website.

Besides, also make sure to obtain an absolute consistency between your keywords, the titles of your pages, and their content.

Search engines easily identify plagiarism from other websites. The consequence is that you find yourself penalized, which is not beneficial for you. Besides, think about your Internet users. Delivering them quality content will promote their willingness to share your content on social networks, thus improving your visibility and reputation.

If you’ve got a page to talk about two different topics, feel free to split it in half to have one specific question per page.

6. Content Updated Regularly

If possible, it is beneficial to update the main content of your website or blog regularly. The objective of search engines is to deliver information about the best possible quality, recent and relevant to the Internet user carrying out the research.

This has the effect of favoring websites with additional or regularly updated content.

7. Interactive Content

Engage your internet users by adding interactive content and features to your site. Allow them to add comments, chat with each other, submit customer reviews, respond to a survey, or share links and images on social networks.

On the other hand, this requires a resource of time to feed, animate, and control. If you don’t have it, skip it.

8. Don’t Spam

There was a time when it was useful to use software that automatically posted thousands of comments on blogs and forums with the right keywords. This was very useful as it allowed you to climb up search results quickly and ‘easily.’

Since then, the functioning of search engines has evolved a lot. They just got smarter. As said in a previous point, it is today the quality rather than the privileged quantity. Like the technique called ‘keyword stuffing.’

This technique consists of using without restraint the keywords that interest. You may remember websites with a massive number of words at the bottom of the side that does not add value to your reading. That is, inter alia, one of the ways of applying this technique, which is now useless.

You could risk your site being banned from search engines, which is absolutely the worst situation.

9. Stay Tuned

Use analytics statistics to learn which sites and pages are bringing you traffic, and to determine which pages on your site are performing the best and most popular.

Once armed with this more than vital marketing tool, you can then seek to improve what is causing problems on your site continually. So you focus your efforts on promotions that work and sideline those that do not.