All posts by mavenupseo

The Importance of SEO in the growth of a Business

The Importance of SEO in the growth of a Business

Digital Marketing,

In the world of digital marketing, there is a specific area that allows obtaining the highest returns in the long term. It’s about SEO, and if you want to know everything about it, we recommend that you continue reading this article where we explain what it is and why you should bet on it.

What is SEO?

The SEO or search engine optimization is an online marketing area consisting of certain pages of your website display in the top positions of search engines when users make some searches on them.

In other words, SEO is the set of techniques that allow the page of the category of red shoes of your online store to appear in the first position in Google when a user searches “buy red shoes”. It is a simple example, worse quite illustrative.

In recent times, the SEO industry has only grown. And it is not something that should surprise us because it is, by far, the area of ​​online marketing that allows the highest returns on investment in the long term.

We are talking about returns that tend to infinity from a certain investment and amount of work because, once you reach the top positions for certain keywords, it is very difficult for them to get you out of there (and you are making that position profitable for months or years ).

Therefore, many companies consider SEO to be new, and they seek, by all means, to take advantage of it to make their businesses prosper in this new era of a technological revolution.

That is why, currently, many agencies offer SEO services. For example, the SEO agency, SEO services in Pakistan is a digital marketing agency that you can use to optimize your website to reach Google’s top positions.

Therefore, you don’t need to devote yourself to SEO learning, nor do you need to employ a professional to take care of it. These two options are also viable, but it is much more reasonable to pay experts and let them do it.

In this way, you dedicate yourself to your work, and they dedicate themselves to theirs, optimizing resources, and achieving the best results.

What is its importance?

The importance of SEO in the set of online marketing strategies is capital, but it is very important in general terms for the advancement and growth of a business.

That is to say: You will need an online presence while trying to develop a company and the most successful way to achieve this (in the long term) is through SEO. Let’s see what the main advantages of applying a good SEO strategy in your company are:

More sales: The first of the advantages of applying SEO is that you can get a greater amount of sales, for the simple reason that you get a greater number of visits to your website (and a certain proportion of these, logically, are converted into sales).

Don’t bother: This point is important because we are all bothered by misdirected advertising. With SEO, this does not happen because the people who come to your website arrive because they have searched for a certain keyword. That is, he has already shown interest in what you are going to offer him (in fact, the ideal is that you appear to solve a problem).

Great ROI in the long term: As we have said, the ROI of SEO, in the long term, is very high. An investment of $1000, after a year, may be generating a return of $500 per month without the need to make large reinvestments to maintain those positions that have already been obtained.

Adaptable to your possibilities: Another important point of SEO is that you can attack different keywords and take different measures, and all of them have different costs, so you can start by investing little and achieving small good results and increase your investment in SEO.

Other complementary online marketing areas

However, SEO is an excellent way to achieve great returns on investment. In our opinion, it is the best area of ​​online marketing that does not mean that there are no other online marketing areas that should continue to be worked on.

Thus, special mention must be made of  SEM, advertising through Facebook Ads, Email Marketing,  Social Media, and  Growth Hacking, among other areas that, well worked, also allow achieving good investment returns (or even improve your own SEO).

Basics You Must Know About Keywords

5 Basics You Must Know About Keywords

Digital Marketing

Keywords are still very important for search engines and will continue to hold their high value in SEO marketing. They form the basis of the content-related OnPage optimization and are essential to be seen in the high places in the organic ranking. Five basics that I learned in my first year of training as a marketing communications clerk using keywords, I’ll explain to you today in this post.

What do you need keywords for in online marketing?

A search engine like Google has to crawl the content of a page and determine which keywords, i.e., search terms, are used there. Based on the terms used, search engines can recognize what pages and websites are about in terms of content and how important this website is for the user. I would like to bring you a little more light into the darkness of the terminology around the topic of keywords.

1. Keywords and keyword phrases

Search engine users start their search by entering a search query. We want SEOs to have the right content ready for these search queries. So in order to serve this search query, we are optimizing the pages accordingly. We do this by e.g. Use appropriate terms, i.e. keywords, in headings, in texts, in the page title and in the meta description. Since the user not only searches for individual terms, but also types entire phrases up to complete questions in the search field, the aim is to provide the corresponding content. Queries very often consist of three or more words. The algorithms of search engines can now interpret the objectives and the meaning behind a search query very well. Pages should therefore not only be optimized for one main keyword but cover a large number of keywords. For this purpose, alternative terms and questions can be processed in texts, which then also increase the added value for the user.

2. Head, Long Tail and Short Tail Keywords

Keywords are searched with different frequencies. Keywords that have a high search volume are also called head keywords. On the other hand, there is a significantly lower search volume for very specific search terms. These terms are known as long tail keywords. Long tail keywords are particularly exciting because there is usually less competition for them and therefore the chance of a conversion is very high if the pages are SEO-optimized accordingly.

3. Meta keywords

And then there is still this meta keyword: These are keywords that are optimized in terms of page title, meta description and page content.

4. Keyword density

Keyword density is how often a keyword is mentioned in a text. Keywords should appear in a text with sufficient frequency, so-called keyword stuffing, i.e. the excessive use of keywords without a textual context, but should be avoided. Google often evaluates this as spam and the website is devalued in the ranking. The simple rule that applies here is that texts should be legible and offer the reader added value.

If you want to improve your website ranking, than you can hire the services of Digital Marketing Company in Pakistan. They will provide you best SEO services in Pakistan.   

5. Proof keywords

Proof keywords are subject-relevant search terms in a text. They support the main keyword of the page. If a text deals with fashion, the corresponding proof keywords would be “clothing” or “fashion.” They are necessary in order to write a meaningful text about, for example, fashion.