All posts by mavenup

Web Design: How to Guarantee the Accessibility of a Website?

Digital Marketing, ,

Not everyone is equal when it comes to surfing the Internet: people with visual, hearing or motor disabilities do not have the same abilities.

And yet, they too must be able to access the web.

How to guarantee web accessibility? What are the right protocols to follow in this way? That everyone can easily browse the Internet? Response elements.

1) Understandable Content

The web of accessibility consists in making the content of its site understandable by the greatest number.

A simple and universal language should, therefore, be used as much as possible. If, however, jargon and technical terms must be used, it is important to give clear definitions of these expressions.

To be easily understood, ventilating the text and structuring the content by dividing it into different sections is also recommended.

Finally, remember to clearly explain the actions to be performed by the user (for example: “Enter A password of at least 12 characters comprising a password of at least 12 characters capital letter and a number”).

2) Textual Equivalents

Text equivalents are a fundamental element in making a website readable by everyone.

Let us take the example of a blind user: the latter certainly uses text-to-speech software, which reads information on the screen and transcribes it “orally.”

However, such software is unable to describe an image: this is where the replacement text (alt tag) comes in since it gives the tool the information it needs to describe the image.

The same is true for hearing-impaired Internet users who cannot listen to a podcast or the sound of a video: remember to transcribe the audio files and subtitle the videos to ensure their accessibility.

3) The Use of Colors

In the design of a website, colors are important, but the design should not be based exclusively on them: the navigation elements must be able to be recognized without necessarily distinguishing the colors.

It is better to focus on other factors, such as shapes or contrast (between the text and the background in particular).

This is especially useful for people with color blindness, who distinguish colors differently and have a harder time seeing contrasts.

4) User Personalization

One of the web design practices that harms accessibility the most is that of imposing a unique and unalterable version of the site.

Font, font size, and color palettes are all things that users might want to adapt based on their visual abilities or color apprehension.

So offer the possibility of configuring these elements: for example, a version of the site offers less harmonious and aesthetic colors, but much more contrasting and legible.

5) Navigation by Means Other Than the Mouse

To navigate, the majority of Internet users use a mouse, and all websites are designed for this tool: their elements are easily clickable, the pages can be scrolled…

However, a number of people use the Internet by means other than a mouse: for example, blind people most often use a keyboard. Therefore, it is important to guarantee that all the elements are accessible by this means links, boxes of a form, etc.

For visually impaired people who still use a mouse, it is important that clickable links are large and clearly visible.

Still, others use voice commands and other means to navigate, and these should be considered as well.

6) An Easy To Interpret the Site

As we have seen, people with disabilities and those with disabilities have recourse to various assistance solutions to be able to browse the Internet.

However, for this software to be able to read and interpret the content of a site correctly, the site must respect certain standards:

  • The use of semantic HTML, that is to say, HTML markup reinforcing the meaning of the information contained in the pages;
  • The use of a CSS style sheet;
  • The use of JavaScript to better guide the user and ensure a good experience.

You can contact our team for your web development in Pakistan.

10 Tips and Tricks To Optimize Your SEO

Digital Marketing,

Google is, without a doubt, the search engine that is used the most. It references the pages of websites according to a complex algorithmic formula of which we do not fully know all the data as well as the components and which is also continually evolving. We realize that this formula comprises more than 200 combined criteria between them and which are of more or less capital importance for the referencing of a site. You can contact our team for your SEO company in Pakistan.

With our experience in the web acquired with the work done on our video game exchange site: We decided to write this article in which we will help you better understand how SEO works by Google and give you the 10 essential tips and tricks to optimize the SEO of your site.

1) Definitions of Keywords:

Keywords are expressions which must define, qualify your site and your activity. Or these are the expressions that Internet users will be likely to type in Google (requests) to arrive on your website or a site presenting the same activity as yours.

The words must imperatively be present on the pages of your website.

2) “Long Tail,” instead of “Trolling Head”:

For your keywords, use phrases called “long tail”, less competitive and more efficient in terms of conversion than phrases “tail”.

The Internet users’ average request comprises 4 words. You are much more likely to be competitive with 4 words than with 2 comments.

3) Position all of your pages:

Unlike one would imagine, Google is not referencing websites, but the pages of sites! Therefore, each page must be considered in a way like a mini-site and must be able to position itself on strong expressions.

4) The Well-Informed Title Tags:

Per page on your website has a title tag that you should fill in. Among the 200 criteria on which the Google algorithm is based, this is one of the most important!

5) The Meta Description Of Your Pages:

Google lists the title of your page in the display of the results of a query but also displays two lines under this title which generally correspond to the meta description tag of your page. This tag consists of a sentence of 160 characters maximum, which must be a salesperson. If you don’t fill in these meta description tags, Google will show two lines drawn in your page content, and the result may not be attractive at all.

6) A “Clean” Site:

In addition to being interested in the text content of your site, Google is interested in code in general and is not too keen on errors in this area. Thus a well-organized site with a readable structure will be better positioned than a place that has been poorly designed.

So be sure to close your tags.

7) Optimized Loading Times:

Google’s spider robots crawling the web and indexing the pages visited only spend a limited time on your pages, hence the need for an ergonomic interface and optimized loading times so that these little beasts have the time to s’ interested in the content.

8) The Quality Of The Internal Links Of Your Site:

The excellent SEO of your site also lies in the SEO from one page to another. Facilitating the navigation from one page to another is very necessary by adding internal links on your sites, whose textual content (the anchor text) correlates with the theme of the page pointed to.

Besides, the proportion of 1 to 2 links of 5 to 6 words per 100 words (5% to 6%) should be applied for total optimization.

9) An Image Policy:

Let it be said, although change is expected soon, Google does not read the content of the images.

Even contrary to one’s thought, it’s is neither the ALT tag, nor the TITLE tag of the image or even the name of the file that allows the photos to be best referenced, but rather the text located close to the picture.

Therefore, to best optimize the referencing of your pages, it is better not to flood them with images and to prefer a gallery presentation and that this is accompanied by consistent text content.

10) Universal Search:

To maximize the referencing site on Google, make sure you are present both on Google research, but also on Google Address and Google Map, by creating a page for your company.

Regarding your videos, Google Videos presents almost exclusively results from video sharing sites (YouTube, Dailymotion, Vimeo, etc.). If your site includes videos, a medium more and more used by companies, do not forget to have them on these sites.

Finally, for your e-commerce site, today you have the possibility of listing the products on your location on the Google Shopping price comparison

To conclude, getting your site listed correctly is a long-term job that begins with the design of your site and must continue daily long after the launch of the latter because on the net the competition is tough and you can quickly lose your rank in the results displayed by Google.

You’ll have to in this little game take stock regularly; there are many free and paid tools for this, and we will have the opportunity to present some of them to you in a future article.

In addition, Google is still working on improving its algorithm for referencing the pages of websites and has already announced that significant changes, mainly related to the display of results, the referencing of images, etc. are to be made. Plan and could completely change the way websites are referenced.

We will be sure to keep you informed.

6 Tips For Renting Out Your Property Without Worry

Real Estate

Renting out a house or an apartment generates additional income, but can also raise many problems. So prepare thoroughly before renting accommodation. Here are some tips for avoiding the most common pitfalls.

If the rental of property seems like futility, appearances are sometimes deceptive. Follow our 6 tips to avoid falling for it! Thinking To Rent Out a Room? Follow These 5 Essential Tips Now.

1. Write An Attractive Ad

A catchy advertisement on an ad site like Immoweb will attract many potential tenants. Use beautiful photos to highlight the highlights of your home. Write a detailed description, and don’t forget to praise the neighborhood. Proximity to schools, shops, or public transport can be a significant asset. Do you offer an apartment for rent? Remember to indicate the number of monthly charges.

2. Select The Correct Tenant

Take sufficient time to select a suitable tenant. Try to assess who will take care of your accommodation and beware of bad debtors. Are you worried that your tenants will pay you late or not at all? Immoweb Protect, Immoweb’s rental guarantee insurance, protects you against bad payers. This insurance also comes into play when you need legal assistance or have suffered rental damage.

3. Establish A Concrete Lease Contract With Immoweb Docs

Be sure to establish a tight lease contract to avoid any discussion. A detailed inventory with validated photos is also essential. Do not forget to register the lease and the list. Immoweb Docs ‘ free lease model offers you many advantages:

  • 100% compliant with the latest regional laws, thanks to our specialized lawyers;
  • quickly and easily transferable to the tenant in digital format;
  • the secure method, including about real estate documents;
  • convenient, with task notifications and rent indexing information.

4. Take Time To Follow Up

Check every month that the rent has been paid into your account. If this is not the case, it is crucial to intervene quickly. Also, allow time for the follow-up of reported faults and their repair, for building maintenance, etc.

5. Get Help

As an owner, you don’t necessarily have to do everything yourself. You can also hire a real estate agent. These experts have a vast network of potential tenants, which they scrutinize themselves. They know the market and rental prices. As professional sellers, they know exactly how to market your property. These services have a cost:

  • the real estate agent’s commission to find a tenant is usually one month’s rent;
  • monitoring the rental (or “stewardship”) costs, on average, 5 to 10% of the monthly rent, depending on the services chosen.

6. Are You A Co-Owner? Find Out About Renting!

Are you offering an apartment located in a building partially owned by other owners? In legal terms, this is referred to as “co-ownership.” You and the other owners are responsible for the costs of the outbuildings and their maintenance. The owner who owns the most significant area contributes proportionally to these charges. A few tips for co-owners:

  • read the essential deed carefully to find out what is expected of you and other owners;
  • ask the trustee for the minutes of the general meetings to be informed of the latest decisions;
  • check the status of the reserve fund. The co-owners contribute money to cover future costs. If the balance is low, expect to have to make a significant contribution in the short term.

Top 9 Natural Seo Techniques

Digital Marketing,

The following techniques are simple but very effective. They will help you improve your ranking in search engines to boost your traffic, and therefore your sales.

1. Quality inbound links

This is, by far, one of the most effective SEO techniques. The goal is to encourage websites related to your theme to link to yours.

It is a significant factor in the optimization of the position of your site in the search results.

The websites of quality links and external blogs help search engines find your site to understand the theme of your site and your pages. The more links you get from quality websites related to your topic, the better your site will rank.

Know all the same, that from now on, the quality of the inbound links is more important than the quantity. SEO company in pakistan provide good quality inbound links and best SEO services.

2. Rigorous Keyword Research

It is vital to perform keyword research to identify the most used words and phrases related to your business. Ask yourself:

Who is your target market?

What words or sentences are most familiar to find your products or services on the Internet?

Depend on keywords that apply directly to your business. Then build a list that you will use in the titles of the pages of your sites, the descriptions of your pages and images, and of course, the content of your pages.

If your business is geographically located somewhere, consider adding these geographic keywords as well.

3. Quality Content

Search engines are on the lookout for any information anywhere on your site to understand your topic. This is necessary to return proposals for adequate links on their search results pages.

While remaining pleasant to read, the challenge is, therefore, to provide them with this useful information over and over again. For this, directly work your keywords in your web pages by adding them towards the beginning, the middle, and the end. Also, consider making some bold and some italics.

Beyond search engines, having quality content will encourage other sites to mention you by linking to you.

4. Incorporate Your Keywords

Use your keywords inside your pages in your texts but also in the places that follow.

Title tags of your content

Indicate your keywords in the title tags of your texts by prioritizing them. Start with the <h1> then <h2> tags.

If you are not familiar with this, I invite you to consult page 9 of the guide “How to avoid being cheated by Web agencies.” Download it here if you don’t have it yet.

Internal and external links

Use your keywords for your hyperlinks. What we click on (blue by convention, but not always). This is valid for links to internal and external pages.

Images

Use your keywords to name the images you use and also in their <alt> tags.

If this is real gibberish, your provider should be able to educate you.

Page descriptions

Write explanations of your pages as much as possible is necessary. Take the opportunity to incorporate your relevant keywords. Always keep in mind that this should be human-readable. Other.

5. Unique Content

It is vital to ensure that the content of each of your pages has unique content. Therefore, avoid any plagiarism of copying and pasting text found on another website.

Besides, also make sure to obtain an absolute consistency between your keywords, the titles of your pages, and their content.

Search engines easily identify plagiarism from other websites. The consequence is that you find yourself penalized, which is not beneficial for you. Besides, think about your Internet users. Delivering them quality content will promote their willingness to share your content on social networks, thus improving your visibility and reputation.

If you’ve got a page to talk about two different topics, feel free to split it in half to have one specific question per page.

6. Content Updated Regularly

If possible, it is beneficial to update the main content of your website or blog regularly. The objective of search engines is to deliver information about the best possible quality, recent and relevant to the Internet user carrying out the research.

This has the effect of favoring websites with additional or regularly updated content.

7. Interactive Content

Engage your internet users by adding interactive content and features to your site. Allow them to add comments, chat with each other, submit customer reviews, respond to a survey, or share links and images on social networks.

On the other hand, this requires a resource of time to feed, animate, and control. If you don’t have it, skip it.

8. Don’t Spam

There was a time when it was useful to use software that automatically posted thousands of comments on blogs and forums with the right keywords. This was very useful as it allowed you to climb up search results quickly and ‘easily.’

Since then, the functioning of search engines has evolved a lot. They just got smarter. As said in a previous point, it is today the quality rather than the privileged quantity. Like the technique called ‘keyword stuffing.’

This technique consists of using without restraint the keywords that interest. You may remember websites with a massive number of words at the bottom of the side that does not add value to your reading. That is, inter alia, one of the ways of applying this technique, which is now useless.

You could risk your site being banned from search engines, which is absolutely the worst situation.

9. Stay Tuned

Use analytics statistics to learn which sites and pages are bringing you traffic, and to determine which pages on your site are performing the best and most popular.

Once armed with this more than vital marketing tool, you can then seek to improve what is causing problems on your site continually. So you focus your efforts on promotions that work and sideline those that do not.

The Selfie, A Reflection of our Personality?

Entertainment

Who doesn’t know the latest trendy social phenomenon, the selfie? We still have things to teach you about this.

The fashion is for selfies, the fact of taking a photograph with his mobile, alone or in a group to transmit the photo to his entourage or on social networks. You could not miss this phenomenon, which is increasingly present. Why is this new mode of communication so successful? Are we aware of the significance of this simple gesture?

Selfie is the abbreviation of self-portrait, in other words making one’s self-portrait. Appearance is significant in today’s world, so the selfie appears almost as a logical continuation in response to new technologies and the dominance of presence. 3 reasons why women love to take selfies.

The explanations for the success of this phenomenon

The success of the selfie is primarily due to the narcissistic aspect of this phenomenon. The selfie allows you to control the image you want to give of yourself. We generally achieve a flattering portrait of ourselves; we embellish ourselves at the expense of reality to have better self-esteem.

The selfie is also a way to put yourself forward, to promote yourself, especially to potential recruiters or to your family. The selfie would, therefore, reveal a trait of our personality, but it would be above all what we do with this selfie, which would reflect our personality.

Every man is by nature narcissistic, only the obsession with his image can touch a pathological problem. Thus a pathological narcissist will not be able to walk in front of a mirror without looking at himself carefully. The person, through the selfies, seeks admiration and approval. Social networks are for him; a global mirror connection may also exist between the number of virtual friends and the number of selfies the individual shares.

The selfie as an asset in a 2.0 world

This new mode of communication gives the possibility more than ever to put yourself forward and control your image. But not that … it also allows:

  • To bridge a physical distance between two people ;
  • To make us feel alive ;
  • To forge an identity: we appreciate its visual, we accept each other more and more;
  • To maintain or increase personal esteem (“likes” never hurt the ego);
  • To be valued.

This fashion shows that digital identity is essential these days; I l should know to maintain his real life as much as his virtual life. This 2.0 identity sometimes even responds to a strategy to compensate for low self-esteem.

The reverse of a fashion

Some people will also become addicted to this new fad, in an attempt to reshape their digital identity in response to low self-esteem. Addiction to social media and selfies can be a symptom of obsessive-compulsive disorder, such as striving for perfection at all costs.

Besides, beauty codes are becoming more and more demanding, and all those people who do not feel in tune with these codes will tend to close down. Self-esteem disorders arise from a lack of self-confidence. Society and social networks are going through; this tends to reinforce these disorders’ self-esteem.

At a time when selfies push the limits of the exhibition on the web even further, there would be advantages and disadvantages to this practice. The whole being to find its balance with this new mode of communication so that it does not have the precedence over us … An essential balance can seem challenging to find, even when politicians and celebrities find themselves embroiled in this phenomenon.

10 tips to protect your identity on the Internet

Tech, ,

Identity theft is on the rise. Social media are no stranger to the phenomenon.

  1. Before you log in, protect your computer, smartphone, and tablet with anti-virus software, spyware, and firewall obtained from a reputable vendor. Your software must be active and up to date, especially your security software.
  • When browsing, always be on the lookout before opening an attached file or clicking on a hyperlink; you could be a victim of phishing, spyware, or a computer virus. Any transaction or communication also requires caution. Even instant messaging and social media are a risk.
  • If you do disclose personal information, only interact with trusted suppliers. Please read the privacy policies to understand why your data is collected, but also to know how it will be used and how it is protected.
  • Avoid making transactions such as online purchases or checking your bank account from a public wireless Internet access point.
  • When doing online financial transactions, the environment must be secure. Your browser should display a closed padlock or key icon whenever you are asked to enter your credit card number. If not, do not provide sensitive data; it could be a fraudulent site.
  • Promote technologies that protect your security and privacy. Digital signature and encryption help protect you better. However, also make sure that viewing or changing information about your various online accounts requires a password.
  • Each password should be unique, primarily if the letter and number combinations are used to access your financial data. Change your passwords frequently and avoid writing them down on a piece of paper slipped into your wallet.
  • After browsing secure sites, clear your device’s cache memory. This will remove Internet addresses from your computer. It is also advisable to shut down your computer after use.
  • Watch out for social networking. Your profile should be free of the phone number, address, and even a date of birth, as all of this information can be used to steal your identity. Do not accept just any friend, because behind a virtual character could be hiding a fraudster.
  • Remember to lock your mobile devices after a few minutes of inactivity. Integrate a password or an access process. If you lose your device, contact your provider to locate it and delete data remotely.

Here you can read about: 5 Best Ways to Secure an Identity Theft.

What to do in case of identity theft?

  • Notify the police immediately. This is a criminal activity that should not be minimized. Use the police report as proof and write down the actions you took to restore your reputation and credit report. Record identity theft on your credit report.
  • Cancel your credit cards. Make new requests.
  • Close your bank accounts, and start fresh. Could you make sure they are password protected?

Introduce Yourself (Example Post)

Uncategorized

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

Introduce Yourself (Example Post)

Uncategorized

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

Introduce Yourself (Example Post)

Uncategorized

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.