This article will give you all the answers to get the best SEO of a website in 2021.

The article’s initial idea is quite simple; we wanted to stay in a very direct, little theoretical, and therefore practical content. SEO services in Lahore‘s goal are that you can, by following these tips,  create a website that ranks well on search engines.

Do a website audit for natural referencing

The first point is to understand what works and what does not. As a first step, we, therefore, advise you to do an SEO Audit. This Audit will allow you to know if your site is well built, the faults it presents, and the qualities it offers.

This Audit is essential to prioritize the right actions to improve your position on Google. Avoid wasting time working on unnecessary things; a complete audit, therefore, allows you to make the most of your time and gain efficiency.

The referencing of the pages of a site and its keywords

How can you personally optimize the pages’ SEO? The question of page referencing is quite common: Should I optimize all my pages? Are they all prone to be on Google?

Google works on a system of Internet user queries with keywords. They are the basis of your SEO: like in a book, each web com page has keywords that establish its theme.

When you (or an Internet user) search on Google, the search engine offers you relevant pages related to your request. To do this, it analyzes a list of elements linked to your site as a whole, but also to the semantics of each page of your site, which it decides, or not, to present as search results.

To make this article more digestible, we have written a guide, and several articles, on the essential subject of keywords and optimizing your pages (links below). If you have any questions, you can also contact us directly.

• How to optimize a page for SEO?
• How do I choose my keywords?

Internal meshing the best ally from the construction to the referencing of your site

We often speak of “internal mesh” to speak of internal links. The mesh allows Google to go quickly to a site, especially to visit all of your pages. Therefore, your website can be built on two structural principles: one is pyramidal, the other is simply a structured mess, within which the pages are linked to each other.

The mesh and internal links allow several things:

• Understand which pages are missing on your site
• Avoid producing “zombie” pages (pages that are never visited)
• Be careful; this passage is essential to understanding natural referencing; we tried to make it as simple and as boring as possible!

Understanding the missing pages for your site’s SEO

Big topic, small answer! We have seen that each page has its keywords; the more pages you have, the more you increase the number of keywords on which you are indexed. Be careful, however, not to position two different pages on the same keyword *.

A keyword, as we use it in this text, is a niche of words. Example: “Create a website” is a keyword that contains several keyword niches, such as “Create a professional website” or “Create a showcase site”, etc.

Each page is, therefore, a small lever for your organic traffic. It then remains to create a hierarchy between your pages, define which are the pages that deserve the most internal links, and then determine the hierarchy of these links on the page!

Therefore, each page is a small lever for your organic traffic; it then remains to create a hierarchy between your pages to define which pages deserve the most internal links and the hierarchy in the page of these links!

Improve Google’s “crawl budget” to reference your site

The Crawl budget? This is The crawl budget is a fictitious budget for the time that Google spends on your website. In other words, the latter will “allocate” you a time budget, during which he will analyze your pages, one after the other (here we find the advantage of working page by page).

Your internal networking objective is to make all your pages easier to read by Google so that none is put aside during its passage. The analysis of your site by Google tends more and more to approach that of a human. It would help if you, therefore, created both logical “in-text” links and links that facilitate navigation.

External links, pass the 8th for the SEO of your site

External links are an incredibly interesting subject: indeed, everyone has their idea, and many are convinced that they know everything about the techniques to generate as many external links as possible.

External links, or “Backlinks” in English, are links from external sites to your website. Goal? Make it clear to Google that the actors in your industry are talking about you, that you are important and you deserve, therefore by nature, to be presented first on the results of searches of Internet users.

Here is our theory on the subject and the results of our actions. Many SEO players are convinced that they have the right techniques to generate backlinks to your site, and they will make you pay the maximum, to do the minimum. All the incredibly absurd offers, such as “Backlinks at 5 €”, are to be avoided automatically. Focus on generating quality links and authority links to your website to be recognized by the best, the best.

To spare you a long and boring speech about backlinks, here are some techniques fundamental to respect, and the articles we have written s on the subject

• Make content with above-average quality to be naturally cited
• Offer Guest-blogging
• Submit additional articles on other blogs
• Don’t buy links
• Avoid unsecured directories
• Leave time between the different links you make
• Monitor the authority of the sites in question

Content to improve the natural referencing of your site

Why is it so important to host its site for SEO?

The shop window of a merchant is constantly animated. You would be surprised to see a window decorated with Christmas trees and Santa Claus in your street in June. You will probably think this store is not serious.

It’s the same thing on the internet: if your site is not animated, it loses in quality, and therefore in attractiveness. Create quality content, repeatedly allows your visitors to understand what you do, and most importantly, this content allows you to certify expertise in your industry. Thus, you will be seen as a referent in your field.

Content also has a major role for search engines: indeed, they try as much as possible to get closer to a human eye and try to understand your content, what it says, its relevance to your readers … allows you to know whether or not they should refer you in the first results of Internet users’ requests.

There is a simple answer to this question; writing is a profession. The content manager, web editor, content marketer are professions, failing to transmit you all of these professions, we have decided to offer you some tips in the following point to remain in a very practical and not theoretical article.

Animate your site, best practices for SEO

Here are some articles that we just talked about earlier; the idea is to understand that there are two types of content. A content of intent and brand content. You have to make a difference. One is used for referencing your site on Google; the other is just branding.

Wow! Two content, two types of communications, two ways of writing, that is to say, twice the constraints and difficulties! Correct, although …

If you have understood that there are two web content families for the referencing of your website, you are already further than most of the rest of the web. Courage, this is my advice.

• Define your target
• Determine the nature of the content to write (Are they leads or already customers?)
• Find the topics that hit the mark with both categories
• Keep the two categories of content separate; content on your brand or your tool should not be used to convince potential customers who arrive from Google with a specific request.

You must (because it is mandatory) understand that a prospect with a question wants an answer to that question, answer it before explaining to him that you are the best at answering it.

It is with pleasure that I share the techniques we use at Orson.io with you. However, it seems important to keep some mystery! Conclusion Write, differentiate your targets and avoid mixing them up. A question is a question, don’t answer it; your content is the first contact with your customers.

Mobile technical optimization for natural referencing

There is no denying that technical optimization for mobile will improve your SEO. But then how to do it? Technically improving your website is both simple and complex. Optimization for mobile involves two key elements: loading time and responsive design.

To summarize quite briefly and orient at best towards the practice, here are three elements to remember for the optimization of mobile natural referencing.

• Make sure your website is responsive design
• Make sure your images are light; feel free to compress them if necessary with tools like TinyJPEG
• Make sure your website is HTTPS

The synthesis for the referencing of a website

A well-built site, regularly animated with new content, opens on social networks and mobiles, in line with its environment; it will naturally be better identified by Google and therefore presented to more Internet users.