The SEO techniques help to improve the SEO of your website. These are actions that ensure both good indexing of your web pages and optimal positioning.

Among all the SEO techniques, three of them represent the main levers for the acquisition of qualified traffic as part of your SEO strategy. You will find them below. This is the way Seo Services in Pakistan will boost your content and increase SEO traffic:

First SEO technique: content optimization

Optimizing the editorial content on your website’s pages, is one of the most important SEO techniques, if not the most important. During a question-and-answer session on the occasion of the presentation of RankBrain by Google, Andrey Lipattsev, Search Quality Senior Strategist for the search engine, notably cited it first among the criteria that define search results.

It is indeed the content that tells search engines the subject of each page of a website. But beware, search engines are equipped with artificial intelligence that can detect fraudulent and low-quality content. You must therefore exclude from your site all content optimized only for search engines.

To meet both SEO needs and Internet users’ expectations simultaneously, content optimization then requires real writing skills. In particular, a web editor can help you accomplish this task brilliantly.

Second SEO technique: external linking or not linking

The net lining is a trading strategy and collection of links (backlinks) between multiple websites. This SEO technique increases the relevance of a search engine to your website. The more quality links a site receives, the higher its notoriety and relevance.

Search engines evaluate your popularity based on what other sites think and say about you. The algorithm Google will ask the following questions:

• How many sites are talking about you?
• Are the sites that talk about your popular sites themselves?
• What are they talking about in their content?

To acquire links to your site, you have the option of doing so in a natural way. That is, let other sites come to you over time and with the quality of your content. This SEO technique is called link baiting, and it is the one to favor.

Otherwise, you can start a proactive backlink research process with link exchanges or sponsored link creation. Regarding the exchange of links, we must favor non-reciprocal exchanges. It would help if you also had links as high as possible in the text content.

Third SEO technique: Google Rankbrain and keywords

RankBrain is an artificial intelligence (AI) algorithm used by Google to sort search results. RankBrain fine-tunes Google’s algorithm on its own, enabling the search engine to better process and understand Internet users’ requests by having some of its code automated.

The main objective of RankBrain is, in particular, to better understand the meaning of keywords in the content of websites. It also analyzes the search queries and the search intentions of the Internet user. RankBrain is also able to measure search engine user satisfaction.

One of the main SEO techniques is to target your keywords for each page of your website to be referenced. You must choose your keywords well using different strategies and avoid using too many different keywords on the same page.

This natural referencing technique represents a lot of work and therefore represents a high investment. This investment will, however, be largely rewarded by the increase in the level of traffic generated.

The implementation of these three SEO techniques is essential to capture traffic on search engines.

To make these SEO techniques effective and sustainable over time. You must first ensure that the technical base of your site complies with Google’s recommendations. Do not hesitate to carry out a technical audit of your website before embarking on an SEO campaign. Only an SEO friendly site will allow you to meet your objectives!