Google is, without a doubt, the search engine that is used the most. It references the pages of websites according to a complex algorithmic formula of which we do not fully know all the data as well as the components and which is also continually evolving. We realize that this formula comprises more than 200 combined criteria between them and which are of more or less capital importance for the referencing of a site. You can contact our team for your SEO company in Pakistan.

With our experience in the web acquired with the work done on our video game exchange site: We decided to write this article in which we will help you better understand how SEO works by Google and give you the 10 essential tips and tricks to optimize the SEO of your site.

1) Definitions of Keywords:

Keywords are expressions which must define, qualify your site and your activity. Or these are the expressions that Internet users will be likely to type in Google (requests) to arrive on your website or a site presenting the same activity as yours.

The words must imperatively be present on the pages of your website.

2) “Long Tail,” instead of “Trolling Head”:

For your keywords, use phrases called “long tail”, less competitive and more efficient in terms of conversion than phrases “tail”.

The Internet users’ average request comprises 4 words. You are much more likely to be competitive with 4 words than with 2 comments.

3) Position all of your pages:

Unlike one would imagine, Google is not referencing websites, but the pages of sites! Therefore, each page must be considered in a way like a mini-site and must be able to position itself on strong expressions.

4) The Well-Informed Title Tags:

Per page on your website has a title tag that you should fill in. Among the 200 criteria on which the Google algorithm is based, this is one of the most important!

5) The Meta Description Of Your Pages:

Google lists the title of your page in the display of the results of a query but also displays two lines under this title which generally correspond to the meta description tag of your page. This tag consists of a sentence of 160 characters maximum, which must be a salesperson. If you don’t fill in these meta description tags, Google will show two lines drawn in your page content, and the result may not be attractive at all.

6) A “Clean” Site:

In addition to being interested in the text content of your site, Google is interested in code in general and is not too keen on errors in this area. Thus a well-organized site with a readable structure will be better positioned than a place that has been poorly designed.

So be sure to close your tags.

7) Optimized Loading Times:

Google’s spider robots crawling the web and indexing the pages visited only spend a limited time on your pages, hence the need for an ergonomic interface and optimized loading times so that these little beasts have the time to s’ interested in the content.

8) The Quality Of The Internal Links Of Your Site:

The excellent SEO of your site also lies in the SEO from one page to another. Facilitating the navigation from one page to another is very necessary by adding internal links on your sites, whose textual content (the anchor text) correlates with the theme of the page pointed to.

Besides, the proportion of 1 to 2 links of 5 to 6 words per 100 words (5% to 6%) should be applied for total optimization.

9) An Image Policy:

Let it be said, although change is expected soon, Google does not read the content of the images.

Even contrary to one’s thought, it’s is neither the ALT tag, nor the TITLE tag of the image or even the name of the file that allows the photos to be best referenced, but rather the text located close to the picture.

Therefore, to best optimize the referencing of your pages, it is better not to flood them with images and to prefer a gallery presentation and that this is accompanied by consistent text content.

10) Universal Search:

To maximize the referencing site on Google, make sure you are present both on Google research, but also on Google Address and Google Map, by creating a page for your company.

Regarding your videos, Google Videos presents almost exclusively results from video sharing sites (YouTube, Dailymotion, Vimeo, etc.). If your site includes videos, a medium more and more used by companies, do not forget to have them on these sites.

Finally, for your e-commerce site, today you have the possibility of listing the products on your location on the Google Shopping price comparison

To conclude, getting your site listed correctly is a long-term job that begins with the design of your site and must continue daily long after the launch of the latter because on the net the competition is tough and you can quickly lose your rank in the results displayed by Google.

You’ll have to in this little game take stock regularly; there are many free and paid tools for this, and we will have the opportunity to present some of them to you in a future article.

In addition, Google is still working on improving its algorithm for referencing the pages of websites and has already announced that significant changes, mainly related to the display of results, the referencing of images, etc. are to be made. Plan and could completely change the way websites are referenced.

We will be sure to keep you informed.