The natural referencing (SEO) of a website makes it possible to gain visibility on the search engine results pages. It is an excellent opportunity to promote a website or business. We have drawn up ten criteria to optimize your SEO referencing. You can get top ranking on google by getting services from SEO Company in Lahore.

1. ADOPT RESPONSIVE DESIGN

Responsive design, or adaptive website, consists of developing a website that will adapt to the device with which the Internet user connects. This technology responds to new uses: increased traffic via mobile devices (tablets, smartphones, connected watches, Smart TVs, etc.) with very different screen sizes. This change in the web design process allows a web page to be displayed optimally.

The mobile interface adapts to the size of the screen, but also to ease of navigation (more extensive and more spaced links, tailored menus, etc.). Responsive web design provides improved user experience (UX). Developing this type of website increases traffic via mobile devices and therefore reduces the bounce rate. Responsive design has become the standard: Internet users expect all sites to be suitable!

2. REDUCE SITE LOADING TIME

In addition to a responsive website, you need to think about the loading speed of each web page. Indeed, Internet users have too many choices on the web and do not want to wait to access information or content. Also, they can browse through a connection with a low speed.

Google penalizes sites that are too slow. A page loaded in 3 seconds or more will lose almost half of Internet users. This will increase the negative bounce rate and cause you to lose positions on the SERPs of Google, Bing, or even Yahoo. Since 2010, Google has penalized websites with high load times: measure the speed of your website with PageSpeed.

So how do you improve your site’s loading speed? The # 1 criterion to limit waiting and loading is to reduce the weight of the page. Use tools like Compressor.io  for photos and host your videos with providers like Vimeo or YouTube. SEO Services in Pakistan provide best seo services for website.

3. OPTIMIZE YOUR TAGS AND METADATA

The Title tag and Meta Description tag provide a short description of the content of the web page. They have a very strategic role: you have to create the desire to click on your site! Good tags should be consistent with the landing page and your editorial line, include prompt action verbs and finally keywords. They are limited in the number of characters: there are SERP simulators online to help you optimize your visibility on search engines.

The other tags on the h1, h2, h3… hn page are chapters of your web pages: placing the vocabulary of the expressions you are targeting in these tags is an excellent way to improve your positioning on Google.

4. DEFINE A KEYWORD STRATEGY

The search keywords are one of the steps of strategic SEO a website. It would help if you listed all the Google queries that Internet users could make to come across your site and the queries on which you want to rank. This corresponds to your activity and your positioning with your customers. Are you going to position yourself on “Cheap Smartphone Accessories” or “Premium Quality Smartphone Accessories”? Also, think of natural queries oriented around questions, “which Samsung model to choose?”… There are many keyword research tools like Mazen, SEMrush, Yoda Insight, Keywords Planner, or even Google Trends.

5. CREATE QUALITATIVE CONTENT

The content of a website is one of the most critical points. It will attract Internet users, convert Internet users into customers, but also play an essential role in the natural referencing of your site. The robots will crawl your content, and the algorithms of Google and other search engines will try to determine what the subject of your page is and process many different criteria, which will allow them to position your website with it. Other content available on the internet. The content must be of good quality to participate in the excellent positioning of your website.

All SEO projects within the 1ere Position agency go into the hands of our experts in web writing and content marketing to increase the quality of your positions in search engines, of course, but also to boost your transformation. Content is with us, KING!

6. OPTIMIZE CONTENT SEO

Web writing must satisfy both human Internet users and robots. The use of an appropriate lexical field, and meaningful lexies, and the use of the most important terms should be thought out to provide optimal text content. Be careful, even the algorithms spot spelling and grammar errors as well as excessive optimization (over-optimization or keyword stuffing ). Search engines can harshly hit these techniques. Moreover, the text is written with the intention of “spam” will scare Internet users away.

7. AVOID DUPLICATE CONTENT

“Just copy/paste the most attractive content from the competitors.” Search engines hate this kind of attitude, and they severely punish this practice of duplicate content. The web universe exists by creating new information every second, making the web more productive. Creating unique content (text, photos, or videos) means being well regarded by search engines and making a difference with the competition!

8. CREATE EFFECTIVE NETLINKING

Your website must bring new content to the World Wide Web but also fit into the constellation of websites. To be included in other sites, you must have a clear lining strategy. The links between the sites make it possible to regulate web traffic and enrich the browsing experience.

The outgoing links from your site must be contextualized and directed to quality sites with interesting content (therefore possessing a significant thematic trust flow ). The backlinks are an excellent opportunity to optimize your SEO if you designate other websites through links is that you are a reliable site with interest to readers. Ask your partners to direct links to your site!

Also, remember to take care of your internal mesh; it is just as important. As soon as you can, create links in your content to enhance your different pages related to the theme of the page. It is, therefore, a matter of providing internal links to pages referring to the topic. This internal mesh approach is called a “semantic cocoon.”

9. BE PRESENT ON SOCIAL NETWORKS

The web is social! QuillBot will have your text rewritten. First, write or paste anything here and then click Quill It. (Facebook, Twitter, Instagram, Pinterest, Snapchat, Linkedin): they are suitable for all companies and all sectors of activity depending on the targets and objectives to be achieved. You can use some of these social platforms as relays for your content.

10. USE GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE

Google Analytics is the benchmark for web analytics tools. The web giant offers companies free tools that improve statistical SEO monitoring. Google Analytics provides relevant and precise statistics which make it possible to understand who your audience is, its behavior, traffic acquisition, conversion rate, but also analyzes your SEA paid referencing campaign (Adwords, display, etc.).

WHY OPTIMIZE YOUR GOOGLE SEO?

SEO is closely linked to Google, to the point that we sometimes speak of Google SEO. With more than 90% of searches in almost all the countries of the globe, the American search engine enjoys an indisputable position in the market. SEOs focus primarily on this search engine to create SEO strategies and implement optimizations. In concrete terms, most of them follow Google’s instructions to webmasters to the letter and aim at all costs for the best possible position on Google.